Local Nielsen ratings snapshot (Wed., Sept. 19) -- X Factor takes on a new "reality competition" foe
09/20/12 09:34 AM
By ED BARK
@unclebarkycom
Last Wednesday found NBC sending a new hour of The Voice to blunt the Season 2 premiere of Fox's The X Factor.
This week it was CBS' turn, with the expanded 90-minute premiere of Survivor: Philippines taking on Simon Cowell's would-be cash cow. NBC offered a drowned out Voice rerun.
Airing from 7 to 8:30 p.m., Survivor (with Fort Worth native and former Facts of Life star Lisa Whelchel among the castaways) averaged a bankable 237,094 D-FW viewers. That 90-minute portion of X Factor barely survived Survivor with 243,868 viewers. X Factor's entire two hours averaged 257,416 viewers, making it Wednesday's most-watched TV attraction.
CBS' following Big Brother 14, also 90 minutes, had 169,353 viewers. That fell short of X Factor, Fox4's 9 p.m. local newscast, the first hour of the Rangers-Angels game on Fox Sports Southwest and even NBC's 9 p.m. repeat of Revolution.
X Factor won its entire two hours among advertiser-prized 18-to-49-year-olds, but the Rangers were tops from 9 to 10 p.m. in this key demographic. Big Brother took the 9 to 10 p.m. silver ahead of Fox4's news.
Fox4 had a big day in the local news derby Nielsens, winning at 6 a.m. and at 5, 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming). The station added 5 and 10 p.m. firsts in total viewers.
WFAA8 nipped Fox4 by a paper thin margin at 6 a.m. in total viewers while CBS11 won at 6 p.m. in that measurement.
@unclebarkycom
Last Wednesday found NBC sending a new hour of The Voice to blunt the Season 2 premiere of Fox's The X Factor.
This week it was CBS' turn, with the expanded 90-minute premiere of Survivor: Philippines taking on Simon Cowell's would-be cash cow. NBC offered a drowned out Voice rerun.
Airing from 7 to 8:30 p.m., Survivor (with Fort Worth native and former Facts of Life star Lisa Whelchel among the castaways) averaged a bankable 237,094 D-FW viewers. That 90-minute portion of X Factor barely survived Survivor with 243,868 viewers. X Factor's entire two hours averaged 257,416 viewers, making it Wednesday's most-watched TV attraction.
CBS' following Big Brother 14, also 90 minutes, had 169,353 viewers. That fell short of X Factor, Fox4's 9 p.m. local newscast, the first hour of the Rangers-Angels game on Fox Sports Southwest and even NBC's 9 p.m. repeat of Revolution.
X Factor won its entire two hours among advertiser-prized 18-to-49-year-olds, but the Rangers were tops from 9 to 10 p.m. in this key demographic. Big Brother took the 9 to 10 p.m. silver ahead of Fox4's news.
Fox4 had a big day in the local news derby Nielsens, winning at 6 a.m. and at 5, 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming). The station added 5 and 10 p.m. firsts in total viewers.
WFAA8 nipped Fox4 by a paper thin margin at 6 a.m. in total viewers while CBS11 won at 6 p.m. in that measurement.