Local Nielsen ratings snapshot (Thurs., Dec. 29) -- Fox4 news falls just short of double grand slam
12/30/11 10:16 AM
By ED BARK
Sweeping the four major local news competitions in both major ratings measurements is an exceedingly rare feat.
It hasn't happened for several years, and WFAA8 was the last to do it. But the station's once dominant early evening ratings have since calcified while it remains third on most days in the early morning. Fox4 has become the dominant news station in D-FW, and on Thursday it fell just one win short of a double grand slam.
The station won at 6 a.m. and 5 and 6 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. And it added a 10 p.m. first in the 25-to-54 demographic. But CBS11 took the 10 p.m. gold in total viewers, with Fox4 placing second. The score was 196,449 to 142,256.
Prime-time again offered wall-to-wall holiday season repeats, with CBS the overall leader. The most-watched program of the day, CBS' The Big Bang Theory, had 277,738 viewers. In contrast, ABC's 8 p.m. rerun of Grey's Anatomy barely registered with 13,548 viewers in a D-FW market of nearly 6.8 million.
Sweeping the four major local news competitions in both major ratings measurements is an exceedingly rare feat.
It hasn't happened for several years, and WFAA8 was the last to do it. But the station's once dominant early evening ratings have since calcified while it remains third on most days in the early morning. Fox4 has become the dominant news station in D-FW, and on Thursday it fell just one win short of a double grand slam.
The station won at 6 a.m. and 5 and 6 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. And it added a 10 p.m. first in the 25-to-54 demographic. But CBS11 took the 10 p.m. gold in total viewers, with Fox4 placing second. The score was 196,449 to 142,256.
Prime-time again offered wall-to-wall holiday season repeats, with CBS the overall leader. The most-watched program of the day, CBS' The Big Bang Theory, had 277,738 viewers. In contrast, ABC's 8 p.m. rerun of Grey's Anatomy barely registered with 13,548 viewers in a D-FW market of nearly 6.8 million.