Local Nielsen ratings snapshot (Tues.-Thurs., July 3-5) -- BB gun
07/06/18 09:48 AM
By ED BARK
@unclebarkycom on Twitter
CBS continued to breathe the rarefied air of 18-to-49-year-old viewership on both the Fourth of July and Thursday. That’s what Big Brother will do for a network that doesn’t score that often in this advertiser-prized demographic.
BB led all Thursday prime-time attractions in the 18-to-49 realm with 59,291 viewers. It did the same on July 4th, with 53,050 viewers.
Other shows were tops in total D-FW viewers, though. Thursday’s most-watched program overall, Fox4’s 9 p.m. local newscast, drew 163,808 viewers. And NBC’s Macy’s fireworks show led all July 4th attractions with 185,175 viewers in the 7 to 9 p.m. slot. PBS’ competing A Capitol Fourth had 78,343 viewers for its first airing. TEGNA8’s homegrown Fair Park fireworks display matched the PBS number from 9 to 10 p.m., but CBS’ Code Black won the hour with 149,564 viewers while Fox4’s news ran second (128,198) and NBC’s condensed repeat of the Macy’s pyrotechnics took the bronze (121,076).
In Tuesday’s prime-time competitions, CBS’ 7 p.m. rerun of NCIS had the most total viewers (128,910) and Fox4’s 9 p.m. news was tops with 18-to-49ers (31,206).
Here are the four-way local news derby results for Tuesday and Thursday. A majority of the combatants took holiday exemptions on the Fourth.
Tuesday -- CBS11 drew the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to the Peacock in total viewers and Fox4 with 25-to-54-year-olds. TEGNA8 had “hashmarks” (no measurable audience) at 5 p.m. in the 25-to-54 demographic.
Thursday -- Fox4 swept both the 10 p.m. and 6 a.m. races and also ran first among 25-to-54-year-olds at 5 and 6 p.m. NBC5 broke up the party with wins in total viewers at 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS continued to breathe the rarefied air of 18-to-49-year-old viewership on both the Fourth of July and Thursday. That’s what Big Brother will do for a network that doesn’t score that often in this advertiser-prized demographic.
BB led all Thursday prime-time attractions in the 18-to-49 realm with 59,291 viewers. It did the same on July 4th, with 53,050 viewers.
Other shows were tops in total D-FW viewers, though. Thursday’s most-watched program overall, Fox4’s 9 p.m. local newscast, drew 163,808 viewers. And NBC’s Macy’s fireworks show led all July 4th attractions with 185,175 viewers in the 7 to 9 p.m. slot. PBS’ competing A Capitol Fourth had 78,343 viewers for its first airing. TEGNA8’s homegrown Fair Park fireworks display matched the PBS number from 9 to 10 p.m., but CBS’ Code Black won the hour with 149,564 viewers while Fox4’s news ran second (128,198) and NBC’s condensed repeat of the Macy’s pyrotechnics took the bronze (121,076).
In Tuesday’s prime-time competitions, CBS’ 7 p.m. rerun of NCIS had the most total viewers (128,910) and Fox4’s 9 p.m. news was tops with 18-to-49ers (31,206).
Here are the four-way local news derby results for Tuesday and Thursday. A majority of the combatants took holiday exemptions on the Fourth.
Tuesday -- CBS11 drew the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to the Peacock in total viewers and Fox4 with 25-to-54-year-olds. TEGNA8 had “hashmarks” (no measurable audience) at 5 p.m. in the 25-to-54 demographic.
Thursday -- Fox4 swept both the 10 p.m. and 6 a.m. races and also ran first among 25-to-54-year-olds at 5 and 6 p.m. NBC5 broke up the party with wins in total viewers at 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net