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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 20-22) -- Cowboys' numbers move back upward with Romo back in charge

@unclebarkycom on Twitter
Quarterback Tony Romo’s triumphant return lifted the Dallas Cowboys’ D-FW ratings from last Sunday’s season low point, although a noon start still almost always deflates things.

Dallas’ 24-14 win at Miami, after seven straight Romo-less losses, ran until 3:07 p.m. on Fox and averaged 1,196,926 viewers. That’s up from the Nov. 15th season-low at Tampa Bay, which also was a nooner on Fox. It drew 1,090,690 viewers.

Among advertiser-coveted 18-to-49-year-olds, Cowboys-Dolphins averaged 485,882 viewers, up from the previous Sunday’s 460,477. The season highs in both audience measurements came during the Oct. 4th overtime loss at New Orleans on NBC’s Sunday Night Football. It drew 1,593,540 total viewers and 746,290 in the 18-to-49-year-old sweet spot. The Cowboys’ home Thanksgiving Day matchup against the unbeaten Carolina Panthers has a fighting chance to beat those marks if the game is close. CBS will serve it up.

In prime-time Sunday, NBC’s down-to-the-wire Arizona Cardinals-Cincinnati Bengals game went head-to-head against ABC’s three-hour American Music Awards. Football again prevailed, averaging 382,450 total viewers to the AMA’s 297,461. In the 18-to-49 demographic, Cardinals-Bengals also won by a score of 171,488 to 130,204.

On Saturday night, Fox’s Baylor-Oklahoma State game mostly aired opposite ABC’s TCU-Oklahoma matchup. Baylor’s big win also won the ratings war with 262,049 total viewers to TCU-Oklahoma’s 226,637. But the ABC game easily had the highest peak audience, with 403,697 watching TCU attempt a two-point conversion in the late night closing minutes rather than go for overtime with a standard extra point. It didn’t work.

Over on NBC, Saturday Night Live, with Matthew McConaughey hosting, got off to a sluggish start opposite the closing half-hour of TCU-Oklahoma. It then picked up steam, averaging 219,554 viewers overall and spring-boarding to 290,378 in the 11 to 11:15 p.m. segment after football had ended.

Friday night’s biggest overall prime-time draw, CBS’ 9 p.m. episode of Blue Bloods, had 226,637 total viewers in beating Barbara Walters’ chummy interview with the Trump family on ABC’s 20/20 (141,648). The most-watched attraction among 18-to-49-year-olds, ABC’s 8 p.m. edition of Shark Tank, had 76,217 viewers.

Here are Friday’s local news derby results, with just three weekdays now remaining in the November ratings “sweeps.”

TEGNA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 remained unbeaten throughout the sweeps at 6 a.m. and also had the most 25-to-54-year-olds at 5 p.m. Fox4 and NBC5 tied for first in total viewers.

The 6 p.m. golds went to CBS11 in total viewers and TEGNA8 in the 25-to-54 demographic.

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