Local Nielsen ratings snapshot (Thurs., Aug. 9) -- Olympics flaming out
08/10/12 12:18 PM
By ED BARK
@unclebarkycom
Thursday's prime-time Olympics package took a tin medal with the smallest D-FW audience to date.
NBC's four hours of coverage averaged 555,476 viewers, with 227,363 of them in the advertiser-prized 18-to-49 age range.
That fell significantly below the previous low of 657,088 viewers for last Friday's prime-time coverage. Still, nothing else measured up, with CBS' 7 p.m. repeat of The Big Bang Theory taking the prime-time silver Thursday with 162,578 total viewers.
During daytime hours, the U.S. women soccer team's 2-1 gold medal win over Japan averaged 149,030 viewers on NBC Sports Net.
In local news derby results, WFAA8 swept the downsized three-way 10 p.m. faceoff in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also ran the table at 6 a.m. NBC5 had doubleheader sweeps at both 5 and 6 p.m.
@unclebarkycom
Thursday's prime-time Olympics package took a tin medal with the smallest D-FW audience to date.
NBC's four hours of coverage averaged 555,476 viewers, with 227,363 of them in the advertiser-prized 18-to-49 age range.
That fell significantly below the previous low of 657,088 viewers for last Friday's prime-time coverage. Still, nothing else measured up, with CBS' 7 p.m. repeat of The Big Bang Theory taking the prime-time silver Thursday with 162,578 total viewers.
During daytime hours, the U.S. women soccer team's 2-1 gold medal win over Japan averaged 149,030 viewers on NBC Sports Net.
In local news derby results, WFAA8 swept the downsized three-way 10 p.m. faceoff in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also ran the table at 6 a.m. NBC5 had doubleheader sweeps at both 5 and 6 p.m.