Local Nielsen ratings snapshot (Fri.-Sun., Aug. 17-19)
08/20/07 09:49 AM
By ED BARK
The Dallas Cowboys of course were the weekend's big draw, although Saturday's numbers weren't up to the previous week's pre-season opener.
Cowboys-Broncos on CBS11 averaged 361,760 homes, down from the 486,601 that watched the Aug. 9th Cowboys-Colts game on Fox4. Still, nothing else came remotely close to Saturday's Dallas win. The competing Texas Rangers-Minnesota Twins game on MY27 drew just 33,320 faithful hardball homes.
On Friday night, The Disney Channel's premiere of High School Musical 2 easily outdrew all competing D-FW broadcast and cable programming. From 7 to 9 p.m., HSM2 amassed 168,980 homes and had a giant-sized 35 percent share of 12-to-17-year-olds watching TV at those hours. All told, HSM2 lured an average of 56,260 teens in the D-FW viewing area.
In Friday's local news derby, Belo8 notched wins at 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued its dominance at 6 a.m., winning in both ratings measurements. The 7 to 9 a.m. portion of Good Day also again beat the three network morning shows across the board.
Fox4 had an unusually good day at 6 p.m., too, registering twin wins. Belo8 did likewise at 5 p.m.
The Dallas Cowboys of course were the weekend's big draw, although Saturday's numbers weren't up to the previous week's pre-season opener.
Cowboys-Broncos on CBS11 averaged 361,760 homes, down from the 486,601 that watched the Aug. 9th Cowboys-Colts game on Fox4. Still, nothing else came remotely close to Saturday's Dallas win. The competing Texas Rangers-Minnesota Twins game on MY27 drew just 33,320 faithful hardball homes.
On Friday night, The Disney Channel's premiere of High School Musical 2 easily outdrew all competing D-FW broadcast and cable programming. From 7 to 9 p.m., HSM2 amassed 168,980 homes and had a giant-sized 35 percent share of 12-to-17-year-olds watching TV at those hours. All told, HSM2 lured an average of 56,260 teens in the D-FW viewing area.
In Friday's local news derby, Belo8 notched wins at 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued its dominance at 6 a.m., winning in both ratings measurements. The 7 to 9 a.m. portion of Good Day also again beat the three network morning shows across the board.
Fox4 had an unusually good day at 6 p.m., too, registering twin wins. Belo8 did likewise at 5 p.m.