powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Fri.-Sun., Aug. 26-28) -- Rangers finally get a clear path

By ED BARK
@unclebarkycom on Twitter
Absent direct competition from a Dallas Cowboys pre-season game or the Summer Olympics, the first-place Texas Rangers at last got a clear field over the weekend in terms of marquee sports programming.

Still, the D-FW ratings weren’t that great, particularly for a Friday night 12-1 drubbing by the visiting Cleveland Indians.

Airing on Fox Sports Southwest, the game averaged just 99,154 viewers. NBC’s two-hour America’s Got Talent repeat, followed by the network’s Dateline, led all prime-time attractions with 113,318 viewers each. And Fox4’s local 9 p.m. newscasts and CBS’ Cleveland Browns-Tampa Bay Bucs pre-season game matched the Rangers’ average of 99,154 viewers.

Things went much better on Saturday, when the Rangers’ 7-0 rout of Cleveland on FSS led all programming throughout the day and night with 177,060 viewers.

Sunday afternoon’s 2-1 Rangers home win, again on FSS, had 162,895 viewers. Oddly, that fell short of Fox’s competing Houston Texans-Arizona Cardinals exhibition game, which drew 184,142 viewers. NBC’s prime-time fake game between the Cincinnati Bengals and Jacksonville Jaguars likewise pulled in 184,142 viewers to surpass the Rangers while CBS’ 7 p.m. hour of Big Brother equaled the North Texas Nine’s total of 162,895 viewers.

Here are Friday’s local news derby results:

NBC5 and TEGNA8 tied for the most total viewers at 10 p.m., but the Peacock led with 25-to-54-year-olds (main advertiser target audience for news programming) while TEGNA8 fell to fourth.

Fox4 swept the 6 a.m. competitions and NBC5 ran the table at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net