Local Nielsen ratings snapshot (Mon.-Wed., July 29-31) -- Dem debates edition
08/01/19 11:07 AM
By ED BARK
@unclebarkycom on Twitter
CNN’s pair of mega-hyped Democratic presidential candidate debates fared well in the prime-time universe, with Wednesday’s Joe Biden-Kamala Harris “rematch” not surprisingly outdrawing Tuesday’s outing. But not by all that much.
Wednesday’s debate averaged 182,762 D-FW viewers, with 77,315 in the 25-to-54-year-old principal news demographic for advertisers.
Tuesday night’s 10-way encounter, with Elizabeth Warren and Bernie Sanders at center stage, drew 161,674 total viewers and 68,724 within the 25-to-54 age range.
Wednesday’s debate shared the overall prime-time lead with Fox’s 7 p.m. episode of Masterchef, which also drew 182,762 total viewers. Fox4’s 9 p.m. local newscast ranked a close second with 175,733 viewers. Among 25-to-54-year-olds, Masterchef was Wednesday’s top performer, edging the debate with 80,178 viewers.
Tuesday’s prime-time Nielsens put NBC’s America’s Got Talent well ahead of the debate in total viewers with 260,084. ABC’s competing The Bachelorette also ranked considerably higher in total viewers, drawing 238,996.
In the 25-to-54-year-old demographic, Tuesday’s Dem debate trailed The Bachelorette (103,086), AGT (74,451) and Fox4’s 9 p.m. news (71,588).
Monday’s prime-time kingpin, The Bachelorette, pulled in 210,879 total viewers and 84,538 within the 18-to-49-year-old realm (main advertiser target audience for entertainment programming).
Here are the four-way local news derby results for Monday through Wednesday.
Monday -- WFAA8 ran first in total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.
Fox4 swept the 6 a.m. races, but only by a sliver over WFAA8 in the 25-to-54 demographic.
WFAA8 ran the table at 6 p.m. and added a 5 p.m. win in total viewers. Fox4 drew the most 25-to-54-year-olds at 5 p.m.
Tuesday -- NBC5 won a tight 10 p.m. fight in total viewers while Fox4 had a comfy victory margin with 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
Wednesday -- Fox4 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds.
Fox4 scored twin wins at both 6 a.m. and 5 p.m. while also winning with 25-to-54-year-olds at 6 p.m. WFAA8 ranked first in total viewers at 6 p.m.
Also of note: On both Tuesday and Wednesday, NBC5 ran second in total viewers at 6 a.m., knocking WFAA8 into third place. The Peacock lately is aggressively promoting its super-cheery “Wake Up to Something Good” slogan, and has the market’s only women news anchor duo in Deborah Ferguson and Laura Harris. WFAA8 recently added Marc Istook, who replaces Ron Corning as the early morning co-news anchor in tandem with incumbent Kara Sewell.
And one more thing: WFAA8’s homegrown Good Morning Texas generally gets trampled by the competing 9 a.m. hour of Fox4’s Good Day. But on Tuesday, GMT rose up to decisively win the hour with 25-to-54-year-olds. Wednesday then found Good Day back on top by a wide margin in this demographic while GMT fell back to last place among D-FW’s Big Four broadcast stations. But for one shining moment . . .
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CNN’s pair of mega-hyped Democratic presidential candidate debates fared well in the prime-time universe, with Wednesday’s Joe Biden-Kamala Harris “rematch” not surprisingly outdrawing Tuesday’s outing. But not by all that much.
Wednesday’s debate averaged 182,762 D-FW viewers, with 77,315 in the 25-to-54-year-old principal news demographic for advertisers.
Tuesday night’s 10-way encounter, with Elizabeth Warren and Bernie Sanders at center stage, drew 161,674 total viewers and 68,724 within the 25-to-54 age range.
Wednesday’s debate shared the overall prime-time lead with Fox’s 7 p.m. episode of Masterchef, which also drew 182,762 total viewers. Fox4’s 9 p.m. local newscast ranked a close second with 175,733 viewers. Among 25-to-54-year-olds, Masterchef was Wednesday’s top performer, edging the debate with 80,178 viewers.
Tuesday’s prime-time Nielsens put NBC’s America’s Got Talent well ahead of the debate in total viewers with 260,084. ABC’s competing The Bachelorette also ranked considerably higher in total viewers, drawing 238,996.
In the 25-to-54-year-old demographic, Tuesday’s Dem debate trailed The Bachelorette (103,086), AGT (74,451) and Fox4’s 9 p.m. news (71,588).
Monday’s prime-time kingpin, The Bachelorette, pulled in 210,879 total viewers and 84,538 within the 18-to-49-year-old realm (main advertiser target audience for entertainment programming).
Here are the four-way local news derby results for Monday through Wednesday.
Monday -- WFAA8 ran first in total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.
Fox4 swept the 6 a.m. races, but only by a sliver over WFAA8 in the 25-to-54 demographic.
WFAA8 ran the table at 6 p.m. and added a 5 p.m. win in total viewers. Fox4 drew the most 25-to-54-year-olds at 5 p.m.
Tuesday -- NBC5 won a tight 10 p.m. fight in total viewers while Fox4 had a comfy victory margin with 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
Wednesday -- Fox4 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds.
Fox4 scored twin wins at both 6 a.m. and 5 p.m. while also winning with 25-to-54-year-olds at 6 p.m. WFAA8 ranked first in total viewers at 6 p.m.
Also of note: On both Tuesday and Wednesday, NBC5 ran second in total viewers at 6 a.m., knocking WFAA8 into third place. The Peacock lately is aggressively promoting its super-cheery “Wake Up to Something Good” slogan, and has the market’s only women news anchor duo in Deborah Ferguson and Laura Harris. WFAA8 recently added Marc Istook, who replaces Ron Corning as the early morning co-news anchor in tandem with incumbent Kara Sewell.
And one more thing: WFAA8’s homegrown Good Morning Texas generally gets trampled by the competing 9 a.m. hour of Fox4’s Good Day. But on Tuesday, GMT rose up to decisively win the hour with 25-to-54-year-olds. Wednesday then found Good Day back on top by a wide margin in this demographic while GMT fell back to last place among D-FW’s Big Four broadcast stations. But for one shining moment . . .
Email comments or questions to: unclebarky@verizon.net