Local Nielsen ratings snapshot (Fri.-Mon., Jan. 16-19 -- a collapse of epic proportions blasts past one million viewers mark
01/20/15 01:59 PM
By ED BARK
@unclebarkycom on Twitter
No matter how many times your friendly content provider tries to dream it away, the score still stands.
Sunday’s meltdown of Uncle Barky’s cheese state Packers ran up the ratings score en route to a 28-22 Seahawks overtime win that left Green Bays fans feeling number than an ice fisherman in the nude.
Running from 2:05 to 5:29 p.m. on Fox, the game averaged 1,185,580 D-FW viewers with a peak crowd of 1,443,618 for the closing minutes.
The subsequent prime-time game on CBS, a 45-7 blowout of the Colts by the Patriots, performed in completely opposite fashion. Starting at 5:50 p.m. and ending at 9:02 p.m., it averaged 997,282 viewers while hitting its lowest audience in the final full 15-minute segment (788,062).
For each game, well less than 50 percent of the audience landed within the advertiser-prized 18-to-49-year-old demographic. The same was true for most of this season’s Dallas Cowboys games. Cause for concern? If you’re the NFL, an aging viewership is not the way to go when you’re charging exorbitant prices for networks to carry your product. The overall tonnage is still there. But the NBA Finals, for instance, continue to draw well over half their viewership from the 18-to-49-year-ld motherlode. That’s what the NFL also would like to see.
Let’s move on to Monday, where CBS topped the prime-time Nielsens from start to finish in total viewers. 2 Broke Girls led off with 216,194 viewers, followed by Mike & Molly (223,168), Scorpion (348,700) and NCIS: Los Angeles (237,116).
But ABC’s latest two-hour dollop of The Bachelor won from 7 to 9 p.m. with 18-to-49-year-olds (97,768) before Fox4’s 9 p.m. local newscast called the tune at that hour with 69,384 viewers in this key measurement.
On Friday in prime-time, the highest scorers were CBS’ Blue Bloods in total viewers (265,012) and ABC’s Shark Tank among 18-to-49-year-olds (88,306).
Here are the local news derby results.
Friday -- Gannett8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise swept the 6 a.m. competitions while CBS11 fared pretty well during its first full week of Karen Borta-infused waker uppers. The station tied Gannett8 for third place in total viewers with both of them just slightly behind second-place NBC5. And for the third time in the last five weekdays, CBS11 ran ahead of fourth place Gannett8 in the 25-to-54 demographic.
CBS11 also drew the most total viewers at 6 p.m., but Gannett8 took the 25-to-54 gold. At 5 p.m., NBC5 was tops in total viewers and CBS11 uncommonly won among 25-to-54-year-olds.
Monday -- CBS11 was the only one of the four stations to take holiday knees on Martin Luther King Day in all four major battlegrounds. So their numbers don’t officially count. NBC5 joined CBS11 in taking a holiday exemption at 6 a.m., but otherwise played for keeps.
Gannett8 won the three-way 10 p.m. race in total viewers but Fox4 landed atop the 25-to-54 heap.
Fox4 also won both ends of the two-way 6 a.m. competition while Gannett8 ran the table at 6 p.m. in a three-way field. NBC5 took both 5 p.m. golds, also with just three stations officially competing.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
No matter how many times your friendly content provider tries to dream it away, the score still stands.
Sunday’s meltdown of Uncle Barky’s cheese state Packers ran up the ratings score en route to a 28-22 Seahawks overtime win that left Green Bays fans feeling number than an ice fisherman in the nude.
Running from 2:05 to 5:29 p.m. on Fox, the game averaged 1,185,580 D-FW viewers with a peak crowd of 1,443,618 for the closing minutes.
The subsequent prime-time game on CBS, a 45-7 blowout of the Colts by the Patriots, performed in completely opposite fashion. Starting at 5:50 p.m. and ending at 9:02 p.m., it averaged 997,282 viewers while hitting its lowest audience in the final full 15-minute segment (788,062).
For each game, well less than 50 percent of the audience landed within the advertiser-prized 18-to-49-year-old demographic. The same was true for most of this season’s Dallas Cowboys games. Cause for concern? If you’re the NFL, an aging viewership is not the way to go when you’re charging exorbitant prices for networks to carry your product. The overall tonnage is still there. But the NBA Finals, for instance, continue to draw well over half their viewership from the 18-to-49-year-ld motherlode. That’s what the NFL also would like to see.
Let’s move on to Monday, where CBS topped the prime-time Nielsens from start to finish in total viewers. 2 Broke Girls led off with 216,194 viewers, followed by Mike & Molly (223,168), Scorpion (348,700) and NCIS: Los Angeles (237,116).
But ABC’s latest two-hour dollop of The Bachelor won from 7 to 9 p.m. with 18-to-49-year-olds (97,768) before Fox4’s 9 p.m. local newscast called the tune at that hour with 69,384 viewers in this key measurement.
On Friday in prime-time, the highest scorers were CBS’ Blue Bloods in total viewers (265,012) and ABC’s Shark Tank among 18-to-49-year-olds (88,306).
Here are the local news derby results.
Friday -- Gannett8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise swept the 6 a.m. competitions while CBS11 fared pretty well during its first full week of Karen Borta-infused waker uppers. The station tied Gannett8 for third place in total viewers with both of them just slightly behind second-place NBC5. And for the third time in the last five weekdays, CBS11 ran ahead of fourth place Gannett8 in the 25-to-54 demographic.
CBS11 also drew the most total viewers at 6 p.m., but Gannett8 took the 25-to-54 gold. At 5 p.m., NBC5 was tops in total viewers and CBS11 uncommonly won among 25-to-54-year-olds.
Monday -- CBS11 was the only one of the four stations to take holiday knees on Martin Luther King Day in all four major battlegrounds. So their numbers don’t officially count. NBC5 joined CBS11 in taking a holiday exemption at 6 a.m., but otherwise played for keeps.
Gannett8 won the three-way 10 p.m. race in total viewers but Fox4 landed atop the 25-to-54 heap.
Fox4 also won both ends of the two-way 6 a.m. competition while Gannett8 ran the table at 6 p.m. in a three-way field. NBC5 took both 5 p.m. golds, also with just three stations officially competing.
Email comments or questions to: unclebarky@verizon.net