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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 21-23) -- Cowboys fall a bit short of 1.5 mil while Giants fall a bit short of them

@unclebarkycom on Twitter
The Dallas Cowboys’ 31-28 comeback win against the New York Giants, played on NBC’s national prime-time stage, surprisingly fell a little shy of the 1.5 million viewers mark in D-FW.

Four previous games this season, led by Dallas’ upset win at Seattle on Fox, have surpassed that total. On Sunday Night Football, Cowboys-Giants averaged 1,457,566 viewers. A total of 678,067 were in the advertiser-prized 18-to-49 motherlode. The win against Seattle is still the only Cowboys game to surpass 1.6 million viewers, with a final count of 1,604,020.

ABC’s competing American Music Awards Sunday managed to scrape up 160,402 total viewers, with 63,076 in the 18-to-49 demographic. CBS’ regular Sunday night drama lineup, again delayed by a football overrun, outdrew the American Music Awards throughout the night.

On Saturday, a lackluster lineup of college football games was led by Fox’s prime-time telecast of Baylor’s win over Oklahoma State. The game averaged 181,324 total viewers. Over on TXA21, the Dallas Mavericks’ narrow loss at Houston ran a respectable second with 160,402 viewers.

Friday’s prime-time winners were CBS’ Hawaii Five-0 in total viewers (285,934) and ABC’s Shark Tank among 18-to-49-year-olds (91,460).

Here are Friday’s local news derby results for the 17th weekday of the 20-weekday November “sweeps,” which end on the day before Thanksgiving.

CBS11 won at 10 p.m. in total viewers while Gannett8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 notched another sweep at 6 a.m. and CBS11 ran the table at 5 p.m. CBS11 also had the most total viewers at 6 p.m. while tying Fox4 for the top spot with 25-to-54-year-olds.

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