Local Nielsen ratings snapshot (Thurs.-Sun., March 21-24) -- yoo rah for Duke-UCF
03/26/19 11:50 AM
By ED BARK
@unclebarkycom on Twitter
Duke’s one-and-done collection of bluebloods again prevailed, but not without a super-major scare Sunday from upstart UCF.
The 77-76 thriller, which ended with a UCF last-second shot laying on the rim before rolling off, gave CBS its highest-rated game of the NCAA hoops tournament among D-FW viewers. It averaged 196,820 viewers, with a peak audience of 267,113 for the closing minutes plus post-game analysis.
In the advertiser-coveted 18-to-49-year-old age range, Duke-UCF averaged 81,518 viewers, with a peak crowd of 96,614. That gave CBS a pair of Sunday night highs in this key demographic. In comparison, ABC’s two-hour 7 to 9 p.m. edition of American Idol drew just 27,173 viewers in the 18-to-49 realm.
The tournament didn’t fare quite as well on Thursday and Friday nights.
Friday’s overall top prime-time performer, Fox’s 7 p.m. episode of Last Man Standing, had 189,791 total viewers. But the 7 to 8 p.m. portion of CBS’ Duke-North Dakota State matchup was tops among 18-to-49ers with 51,326.
On Thursday, Fox4’s 9 p.m. local newscast led all prime-time programming in both total viewers (175,733) and 18-to-49-year-olds (54,346). The tournament games on TBS, TNT and truTV for the most part were no match for those on CBS, whether airing during the day or night.
Here are the Thursday and Friday local news derby results, with CBS11’s 6 and 10 p.m. editions rubbed out on both days by tournament coverage.
Thursday -- WFAA8 swept the downsized fields at 10 p.m. and 6 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. while also winning at 5 p.m. among 25-to-54-year-olds. Fox4 and NBC5 shared the 5 p.m. lead in total viewers.
Friday -- WFAA8 again led in total viewers at 10 p.m., but Fox4 won with 25-to-54-year-olds.
Fox4 also had twin wins at 6 a.m. and 5 p.m. while WFAA8 repeated its 6 p.m. sweep.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Duke’s one-and-done collection of bluebloods again prevailed, but not without a super-major scare Sunday from upstart UCF.
The 77-76 thriller, which ended with a UCF last-second shot laying on the rim before rolling off, gave CBS its highest-rated game of the NCAA hoops tournament among D-FW viewers. It averaged 196,820 viewers, with a peak audience of 267,113 for the closing minutes plus post-game analysis.
In the advertiser-coveted 18-to-49-year-old age range, Duke-UCF averaged 81,518 viewers, with a peak crowd of 96,614. That gave CBS a pair of Sunday night highs in this key demographic. In comparison, ABC’s two-hour 7 to 9 p.m. edition of American Idol drew just 27,173 viewers in the 18-to-49 realm.
The tournament didn’t fare quite as well on Thursday and Friday nights.
Friday’s overall top prime-time performer, Fox’s 7 p.m. episode of Last Man Standing, had 189,791 total viewers. But the 7 to 8 p.m. portion of CBS’ Duke-North Dakota State matchup was tops among 18-to-49ers with 51,326.
On Thursday, Fox4’s 9 p.m. local newscast led all prime-time programming in both total viewers (175,733) and 18-to-49-year-olds (54,346). The tournament games on TBS, TNT and truTV for the most part were no match for those on CBS, whether airing during the day or night.
Here are the Thursday and Friday local news derby results, with CBS11’s 6 and 10 p.m. editions rubbed out on both days by tournament coverage.
Thursday -- WFAA8 swept the downsized fields at 10 p.m. and 6 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. while also winning at 5 p.m. among 25-to-54-year-olds. Fox4 and NBC5 shared the 5 p.m. lead in total viewers.
Friday -- WFAA8 again led in total viewers at 10 p.m., but Fox4 won with 25-to-54-year-olds.
Fox4 also had twin wins at 6 a.m. and 5 p.m. while WFAA8 repeated its 6 p.m. sweep.
Email comments or questions to: unclebarky@verizon.net