Local Nielsen ratings snapshot (Wed.-Thurs., Dec. 17-18) -- people who need People magazine's awards show are mostly not from North Texas
12/19/14 12:05 PM
By ED BARK
@unclebarkycom on Twitter
Television’s latest self-congratulatory extravaganza, People magazine’s first annual awards show, ended up a relative non-person in D-FW’s Thursday night Nielsen ratings.
Airing from 8 to 10 p.m. on NBC, the show drew just 97,636 viewers in falling short of CBS’ competing Two and a Half Men, The McCarthys and Elementary and Fox4’s 9 p.m. local newscast. The People awards otherwise edged ABC’s second hour of The Taste and also outdrew reruns of Fox’s Bones and ABC’s How to Get Away with Murder.
Among advertiser-prized 18-to-49-year-olds, The Taste, Fox4’s news, Two and a Half Men and Elementary all beat the People awards, which in turn knocked off The McCarthys, Bones and Murder. The awards show drew far less than 50 percent of its viewers in this key demographic, though. Specifically, 34,692.
CBS’ 7 p.m. repeat of The Big Bang Theory had the night’s biggest hauls of total viewers (258,038) and 18-to-49-year-olds (66,230).
Wednesday’s biggest prime-time draw, CBS’ two-hour finale of Survivor: Blood and Water, had 230,142 total viewers in the 7 to 9 p.m. slot while also ranking No. 1 for the night among 18-to-49-year-olds (88,306). NBC’s new 8 to 10 p.m. edition of The Sing-Off drew roughly half as many total viewers (118,558) and fared worse with 18-to-49-year-olds (34,692).
Here are the local news derby results.
Wednesday -- Gannett8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
The two stations also split the golds at 6 a.m., with Gannett8 tops in total viewers and Fox4 reigning in the 25-to-54 demographic. It was the same story in the 6 p.m. competitions.
At 5 p.m., NBC5 had the most total viewers and CBS11 took the 25-to-54 gold.
Thursday -- Fox4 swept the 10 p.m. Nielsens in both competitions and had the most 25-to-54-year-olds at 6 a.m. and 5 and 6 p.m.
NBC5 won in total viewers at both 6 a.m. and 5 p.m. while Gannett8 and CBS11 shared the 6 p.m. golds in that measurement.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Television’s latest self-congratulatory extravaganza, People magazine’s first annual awards show, ended up a relative non-person in D-FW’s Thursday night Nielsen ratings.
Airing from 8 to 10 p.m. on NBC, the show drew just 97,636 viewers in falling short of CBS’ competing Two and a Half Men, The McCarthys and Elementary and Fox4’s 9 p.m. local newscast. The People awards otherwise edged ABC’s second hour of The Taste and also outdrew reruns of Fox’s Bones and ABC’s How to Get Away with Murder.
Among advertiser-prized 18-to-49-year-olds, The Taste, Fox4’s news, Two and a Half Men and Elementary all beat the People awards, which in turn knocked off The McCarthys, Bones and Murder. The awards show drew far less than 50 percent of its viewers in this key demographic, though. Specifically, 34,692.
CBS’ 7 p.m. repeat of The Big Bang Theory had the night’s biggest hauls of total viewers (258,038) and 18-to-49-year-olds (66,230).
Wednesday’s biggest prime-time draw, CBS’ two-hour finale of Survivor: Blood and Water, had 230,142 total viewers in the 7 to 9 p.m. slot while also ranking No. 1 for the night among 18-to-49-year-olds (88,306). NBC’s new 8 to 10 p.m. edition of The Sing-Off drew roughly half as many total viewers (118,558) and fared worse with 18-to-49-year-olds (34,692).
Here are the local news derby results.
Wednesday -- Gannett8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
The two stations also split the golds at 6 a.m., with Gannett8 tops in total viewers and Fox4 reigning in the 25-to-54 demographic. It was the same story in the 6 p.m. competitions.
At 5 p.m., NBC5 had the most total viewers and CBS11 took the 25-to-54 gold.
Thursday -- Fox4 swept the 10 p.m. Nielsens in both competitions and had the most 25-to-54-year-olds at 6 a.m. and 5 and 6 p.m.
NBC5 won in total viewers at both 6 a.m. and 5 p.m. while Gannett8 and CBS11 shared the 6 p.m. golds in that measurement.
Email comments or questions to: unclebarky@verizon.net