Local Nielsen ratings snapshot (Tues., May 7) -- everyone's a winner
05/08/13 09:38 AM
By ED BARK
@unclebarkycom
All four major broadcasters broke into Tuesday’s prime-time winners’ circle, with CBS’ NCIS and NBC’s The Voice as usual pacing the field.
NCIS was the overall biggest draw, with 433,705 D-FW viewers in the 7 p.m. hour. And The Voice lured the most advertiser-prized 18-to-49-year-olds, averaging 127,576 from 7 to 9 p.m.
CBS’ NCIS: Los Angeles had the most total viewers in the 8 p.m. hour (337,326) before ABC’s Body of Proof and Fox4’s local newscast tied for the most viewers at 9 p.m. (192,758 apiece). CBS’ competing Golden Boy was right behind with 178,989. Fox4’s news stood solidly alone at the top among 18-to-49-year-olds.
ABC’s 7 p.m. finale of Splash was Tuesdays biggest prime-time loser with just 61,958 total viewers and 22,326 in the 18-to-49 demographic. On Fox Sports Southwest, the Texas Rangers’ dreary 6-3 road loss to the Milwaukee Brewers had a substandard 137,684 total viewers.
KTXD-TV (Ch. 47) had mixed results with its array of morning and early evening local programming. The new 7 to 8:30 a.m. simulcast of Mark Davis’ 660 AM radio program showed a slight pulse with 4,131 viewers before D magazine’s 9 to 11 a.m. D: The Broadcast again hit familiar territory with “hashmarks” (no measurable audience).
At 6 p.m., KTXD’s The Texas Daily continues to show a little traction of late. It had 10,326 viewers, improving a bit on its lead-in from a 5:30 p.m. repeat of The Rifleman (6,884 viewers). The 9:30 p.m. Texas Daily encore drew 2,754 viewers, falling from the 13,080 viewers fed to it by a preceding rerun of The Odd Couple.
CW33’s 9 p.m. Nightcap News fared better than usual, drawing 19,964 total viewers with basically all of them in the 18-to-49 age range, according to Nielsen.
Here are the four-way local news derby results on the ninth weekday of the 20-weekday May “sweeps.”
CBS11 edged WFAA8 at 10 p.m. in total viewers, but WFAA8 again won comfortably among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions. Unusually, though, WFAA8 fell to fourth in both ratings measurements while CBS11 took the bronzes behind runner-up NBC5.
The Peacock ran the table at 5 p.m.; the 6 p.m. golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
All four major broadcasters broke into Tuesday’s prime-time winners’ circle, with CBS’ NCIS and NBC’s The Voice as usual pacing the field.
NCIS was the overall biggest draw, with 433,705 D-FW viewers in the 7 p.m. hour. And The Voice lured the most advertiser-prized 18-to-49-year-olds, averaging 127,576 from 7 to 9 p.m.
CBS’ NCIS: Los Angeles had the most total viewers in the 8 p.m. hour (337,326) before ABC’s Body of Proof and Fox4’s local newscast tied for the most viewers at 9 p.m. (192,758 apiece). CBS’ competing Golden Boy was right behind with 178,989. Fox4’s news stood solidly alone at the top among 18-to-49-year-olds.
ABC’s 7 p.m. finale of Splash was Tuesdays biggest prime-time loser with just 61,958 total viewers and 22,326 in the 18-to-49 demographic. On Fox Sports Southwest, the Texas Rangers’ dreary 6-3 road loss to the Milwaukee Brewers had a substandard 137,684 total viewers.
KTXD-TV (Ch. 47) had mixed results with its array of morning and early evening local programming. The new 7 to 8:30 a.m. simulcast of Mark Davis’ 660 AM radio program showed a slight pulse with 4,131 viewers before D magazine’s 9 to 11 a.m. D: The Broadcast again hit familiar territory with “hashmarks” (no measurable audience).
At 6 p.m., KTXD’s The Texas Daily continues to show a little traction of late. It had 10,326 viewers, improving a bit on its lead-in from a 5:30 p.m. repeat of The Rifleman (6,884 viewers). The 9:30 p.m. Texas Daily encore drew 2,754 viewers, falling from the 13,080 viewers fed to it by a preceding rerun of The Odd Couple.
CW33’s 9 p.m. Nightcap News fared better than usual, drawing 19,964 total viewers with basically all of them in the 18-to-49 age range, according to Nielsen.
Here are the four-way local news derby results on the ninth weekday of the 20-weekday May “sweeps.”
CBS11 edged WFAA8 at 10 p.m. in total viewers, but WFAA8 again won comfortably among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions. Unusually, though, WFAA8 fell to fourth in both ratings measurements while CBS11 took the bronzes behind runner-up NBC5.
The Peacock ran the table at 5 p.m.; the 6 p.m. golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net