Local Nielsen ratings snapshot (Thurs.-Sun., July 12-15) -- World Cup final resoundingly hits back of net
07/16/18 11:36 AM
By ED BARK
@unclebarkycom on Twitter
D-FW viewers swarmed to Sunday morning’s World Cup soccer final on two networks.
Airing in the 10 a.m. to noon slot, France’s 4-2 win over Croatia drew 462,937 viewers on Fox and added another 206,541 for Telemundo’s Spanish language telecast. That’s a very grand total of 669,478 viewers.
The percentage of advertiser-coveted 18-to-49-year-old viewers was likewise impressive. Fox pulled in 215,321 and Telemundo had 106,100 for a combined 321,421. That’s very close to the magic 50 percent mark and a significantly better percentage than the NFL or major league baseball usually has. That includes the Dallas Cowboys and Texas Rangers locally.
In prime-time Sunday, CBS’ 7 p.m. hour of Big Brother led the way in both total viewers (170,930) and with 18-to-49-year-olds (102,980). No CBS program does better with 18-to-49ers than BB. In sharp contrast, the network’s preceding edition of 60 Minutes had 142,442 total viewers and a paltry 12,482 within the 18-to-49 realm.
Friday’s prime-time attractions were led by CBS’ Hawaii Five-0 in total viewers (128,198) while ABC’s 20/20 led in the 18-to-49 age range (28,085).
Fox4’s 9 p.m. newscast headed Thursday’s prime-time parade in total viewers with 185,175 and Big Brother scored highest among 18-to-49-year-olds (62,412).
Here are the Thursday-Friday local news derby results.
Thursday -- Fox4 won at 10 p.m. and 6 a.m. in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds. At 5 p.m., NBC5 won in total viewers and CBS11 was tops with 25-to-54-year-olds.
Friday -- TEGNA8 swept the 10 p.m. competitions and Fox4 again did likewise at 6 a.m., where it hasn’t lost in either measurement for what seems like forever.
NBC5 logged a doubleheader win at 5 p.m. The 6 p.m. golds went to the Peacock and TEGNA8 in total viewers while NBC5 was alone in first with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
D-FW viewers swarmed to Sunday morning’s World Cup soccer final on two networks.
Airing in the 10 a.m. to noon slot, France’s 4-2 win over Croatia drew 462,937 viewers on Fox and added another 206,541 for Telemundo’s Spanish language telecast. That’s a very grand total of 669,478 viewers.
The percentage of advertiser-coveted 18-to-49-year-old viewers was likewise impressive. Fox pulled in 215,321 and Telemundo had 106,100 for a combined 321,421. That’s very close to the magic 50 percent mark and a significantly better percentage than the NFL or major league baseball usually has. That includes the Dallas Cowboys and Texas Rangers locally.
In prime-time Sunday, CBS’ 7 p.m. hour of Big Brother led the way in both total viewers (170,930) and with 18-to-49-year-olds (102,980). No CBS program does better with 18-to-49ers than BB. In sharp contrast, the network’s preceding edition of 60 Minutes had 142,442 total viewers and a paltry 12,482 within the 18-to-49 realm.
Friday’s prime-time attractions were led by CBS’ Hawaii Five-0 in total viewers (128,198) while ABC’s 20/20 led in the 18-to-49 age range (28,085).
Fox4’s 9 p.m. newscast headed Thursday’s prime-time parade in total viewers with 185,175 and Big Brother scored highest among 18-to-49-year-olds (62,412).
Here are the Thursday-Friday local news derby results.
Thursday -- Fox4 won at 10 p.m. and 6 a.m. in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds. At 5 p.m., NBC5 won in total viewers and CBS11 was tops with 25-to-54-year-olds.
Friday -- TEGNA8 swept the 10 p.m. competitions and Fox4 again did likewise at 6 a.m., where it hasn’t lost in either measurement for what seems like forever.
NBC5 logged a doubleheader win at 5 p.m. The 6 p.m. golds went to the Peacock and TEGNA8 in total viewers while NBC5 was alone in first with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net