Local Nielsen ratings snapshot (Thurs.-Sun., May 18-21) -- peak of Preakness outdraws climactic overtime hole of Byron Nelson
05/22/17 11:44 AM
By ED BARK
@unclebarkycom on Twitter
The weekend’s big upset wasn’t just on the Preakness track.
NBC’s telecast of the Triple Crown’s second leg also outdrew CBS’ climactic 15 minutes of the homegrown Byron Nelson golf tournament over the weekend.
The 10-horse Preakness field went off at 5:51 p.m. Saturday, with longshot Cloud Computing nipping one of the favorites, Classic Empire, while Kentucky Derby champ Always Dreaming faded to eighth. Nielsen Media Research measures in 15-minute increments. And from 5:45 to 6 p.m., ratings for the Preakness peaked at 174,506 D-FW viewers.
On Sunday, Billy Horschel beat Jason Day on the first playoff hole at the Byron Nelson. Their match ended just a few second before 6 p.m. From 5:45 to 6 p.m., ratings peaked at 159,964 viewers.
In Sunday’s prime-time Nielsens, ABC’s three-hour Billboard Music Awards topped all TV attractions with 189,049 viewers and 86,592 in the advertiser-prized 18-to-49-year-old age range. The Texas Rangers’ Sunday night road win at Detroit on ESPN’s featured game finished a close second in total viewers with 174,506.
Friday’s prime-time ratings leaders were CBS’ 7 p.m. hour of Undercover Boss in total viewers (159,964) and NBC’s 8 to 10 p.m. edition of Dateline in the 18-to-49 demographic (41,692).
On Thursday night, Fox4’s 9 p.m. local newscast was the top draw in both measurements, with 232,675 total viewers and 70,556 in the 18-to-49-year-old realm.
Here are the Thursday/Friday local news derby results for the 16th and 17th weekdays of the May ratings “sweeps,” which end this Wednesday.
Thursday -- TEGNA8 drew the most total viewers at 10 p.m. while Fox4 news won with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran first in total viewers at 6 a.m., but Fox 4 was tops with 25-to-54-year-olds.
The Peacock enjoyed ratings sweeps at both 5 and 6 p.m.
Friday -- TEGNA8 swept the 10 p.m. competitions and Fox4 did likewise at 6 a.m.
NBC5 and TEGNA8 shared the total viewers lead at 6 p.m., but Fox4 had the edge with 25-to-54-year-olds while CBS11 registered “hashmarks” (no measurable audience).
NBC5 again had twin wins at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The weekend’s big upset wasn’t just on the Preakness track.
NBC’s telecast of the Triple Crown’s second leg also outdrew CBS’ climactic 15 minutes of the homegrown Byron Nelson golf tournament over the weekend.
The 10-horse Preakness field went off at 5:51 p.m. Saturday, with longshot Cloud Computing nipping one of the favorites, Classic Empire, while Kentucky Derby champ Always Dreaming faded to eighth. Nielsen Media Research measures in 15-minute increments. And from 5:45 to 6 p.m., ratings for the Preakness peaked at 174,506 D-FW viewers.
On Sunday, Billy Horschel beat Jason Day on the first playoff hole at the Byron Nelson. Their match ended just a few second before 6 p.m. From 5:45 to 6 p.m., ratings peaked at 159,964 viewers.
In Sunday’s prime-time Nielsens, ABC’s three-hour Billboard Music Awards topped all TV attractions with 189,049 viewers and 86,592 in the advertiser-prized 18-to-49-year-old age range. The Texas Rangers’ Sunday night road win at Detroit on ESPN’s featured game finished a close second in total viewers with 174,506.
Friday’s prime-time ratings leaders were CBS’ 7 p.m. hour of Undercover Boss in total viewers (159,964) and NBC’s 8 to 10 p.m. edition of Dateline in the 18-to-49 demographic (41,692).
On Thursday night, Fox4’s 9 p.m. local newscast was the top draw in both measurements, with 232,675 total viewers and 70,556 in the 18-to-49-year-old realm.
Here are the Thursday/Friday local news derby results for the 16th and 17th weekdays of the May ratings “sweeps,” which end this Wednesday.
Thursday -- TEGNA8 drew the most total viewers at 10 p.m. while Fox4 news won with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran first in total viewers at 6 a.m., but Fox 4 was tops with 25-to-54-year-olds.
The Peacock enjoyed ratings sweeps at both 5 and 6 p.m.
Friday -- TEGNA8 swept the 10 p.m. competitions and Fox4 did likewise at 6 a.m.
NBC5 and TEGNA8 shared the total viewers lead at 6 p.m., but Fox4 had the edge with 25-to-54-year-olds while CBS11 registered “hashmarks” (no measurable audience).
NBC5 again had twin wins at 5 p.m.
Email comments or questions to: unclebarky@verizon.net