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Local Nielsen ratings snapshot (Thurs., Aug. 30) -- Cowboys still the only game in town

@unclebarkycom on Twitter
The Dallas Cowboys rolled out their last pre-season game Thursday night. No starters played, and Dallas lost 17-15 to the visiting Tampa Bay Buccaneers. No matter. The game crushed everything else in sight.

Airing on CBS11, Cowboys-Bucs averaged 442,846 D-FW viewers and 132,845 within the advertiser-prized 18-to-49 age range. The next closest prime-time attraction in total viewers, Fox4’s 9 p.m. local newscast, drew 154,645 of ‘em while also ranking as the runner-up among 18-to-49ers (51,326).

Here are Thursday’s four-way local news derby results.

WFAA8 drew the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had the day’s only sweep with twin wins at 6 a.m. The 6 p.m. wreaths went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.

At 5 p.m., NBC5 and WFAA8 tied for the lead in total viewers while Fox/NBC5 shared the 25-to-54 gold.

CBS11’s 5, 6 and 10 p.m. newscasts were blotted out by locally produced Cowboys programming and the game run-over.

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