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Local Nielsen ratings snapshot (Mon., Jan. 16) -- Celebrity Apprentice still playing into Trump's hands

@unclebarkycom on Twitter
It’s not quite the “disaster” that Donald Trump proclaims it to be on Twitter.

But Arnold Schwarzenegger’s Celebrity Apprentice is still struggling to be somebody in the Monday night Nielsens.

NBC’s collection of has-beens and a groper who’s not Trump drew 152,693 D-FW viewers in the 7 to 9 p.m. slot. It was beaten throughout those two hours by ABC’s competing The Bachelor (203,591 viewers) and also lost to CBS’ Kevin Can Wait (232,675), which was the top overall draw from 7 to 7:30 p.m.

Celebrity Apprentice otherwise outpointed CBS’ other three sitcoms, bested Fox’s Gotham and edged that network’s Lucifer.

In the important, advertiser-prized 18-to-49-year-old demographic, though, Celebrity Apprentice was outdrawn by The Bachelor, Kevin Can Wait and Gotham while being tied by Lucifer and CBS’ Man With a Plan. That’s not very muscular.

Fox4’s local newscast then won the 9 p.m. hour in both ratings measurements while NBC’s competing Timeless (minus a big lead-in from The Voice) ran last among the Big Four broadcast networks.

Here are Monday’s local news derby results.

Fox4 and TEGNA8 tied for the most total viewers at 10 p.m. while Fox4 narrowly won among 25-to-54-year-olds (main advertiser target audience for news programming). CBS11 forfeited a first place tie in total viewers and a second place tie with 25-to-54-year-olds by being the only station to take a Martin Luther King Day holiday exemption at 10 p.m. So its ratings officially don’t count.

Fox4 again swept the 6 a.m. competitions and added twin wins at 5 p.m. At 6 p.m., TEGNA8 drew the most total viewers and NBC5 won with 25-to-54-year-olds.

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