Local Nielsen ratings snapshot (Wed., June 20) -- Dallas does halfway decently but is no match for Texas Rangers (updated)
06/21/12 10:17 AM
By ED BARK
@unclebarkycom
Episode 3 of TNT's Dallas ran head on into the closing half-hour of the Texas Rangers' win over San Diego Wednesday night.
The Ewings couldn't take that kind of heat. From 8 to 8:30 p.m., Dallas had 162,578 D-FW viewers while the Rangers pulled in 284,512 on Fox Sports Southwest. It was also lopsided among advertiser-prized 18-to-49-year-olds, with Dallas drawing 73,653 to the Rangers' 121,687.
It was the first place Rangers' sixth straight win, with top draw Yu Darvish on the mound Wednesday night.
Dallas perked up a bit after the Rangers game ended. Overall, Episode 3 averaged 182,901 viewers, with 80,058 in the 18-to-49 motherlode.
Last week's double premiere of Dallas had 331,931 viewers for the first episode and 338,705 for the second. Among 18-to-49-year-olds, the draws were 153,710 and 144,104.
Despite the substantial dropoff, Wednesday's third episode of Dallas was the No.1 entertainment program in its 8 to 9 p.m. slot, beating Fox's runner-up second hour of So You Think You Can Dance (142,256 total viewers). But the two shows tied for second in the 18-to-49 demographic.
(The national Nielsens say that Episode 3 of Dallas drew 4.755 million viewers, sharply down from the 6.9 million who watched the opening hours last week. But Dallas still ranked No. 1 for the night among all cable attractions. USA network's Royal Pains placed second with 3.874 million viewers.)
In local news derby results, CBS11 topped the 10 p.m. field in total viewers but WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic. WFAA8 and NBC5 respectively ran first in total viewers at 5 and 6 p.m.
@unclebarkycom
Episode 3 of TNT's Dallas ran head on into the closing half-hour of the Texas Rangers' win over San Diego Wednesday night.
The Ewings couldn't take that kind of heat. From 8 to 8:30 p.m., Dallas had 162,578 D-FW viewers while the Rangers pulled in 284,512 on Fox Sports Southwest. It was also lopsided among advertiser-prized 18-to-49-year-olds, with Dallas drawing 73,653 to the Rangers' 121,687.
It was the first place Rangers' sixth straight win, with top draw Yu Darvish on the mound Wednesday night.
Dallas perked up a bit after the Rangers game ended. Overall, Episode 3 averaged 182,901 viewers, with 80,058 in the 18-to-49 motherlode.
Last week's double premiere of Dallas had 331,931 viewers for the first episode and 338,705 for the second. Among 18-to-49-year-olds, the draws were 153,710 and 144,104.
Despite the substantial dropoff, Wednesday's third episode of Dallas was the No.1 entertainment program in its 8 to 9 p.m. slot, beating Fox's runner-up second hour of So You Think You Can Dance (142,256 total viewers). But the two shows tied for second in the 18-to-49 demographic.
(The national Nielsens say that Episode 3 of Dallas drew 4.755 million viewers, sharply down from the 6.9 million who watched the opening hours last week. But Dallas still ranked No. 1 for the night among all cable attractions. USA network's Royal Pains placed second with 3.874 million viewers.)
In local news derby results, CBS11 topped the 10 p.m. field in total viewers but WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic. WFAA8 and NBC5 respectively ran first in total viewers at 5 and 6 p.m.