Local Nielsen ratings snapshot (Wed.-Mon., Oct. 10-15) -- catchup round, featuring Cowboys upper
10/16/18 11:53 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys crept up in total viewers but were down among advertiser-prized 18-to-49-year-olds in year-to-year Game 6 match ups with similar results and surroundings.
Sunday’s 40-7 rout of the Jacksonville Jaguars, which was CBS’ featured mid-afternoon to early evening game, averaged 1,089,542 total D-FW viewers, with 377,400 in the 18-to-49 realm. Last season’s Game 6, which Dallas won 40-10 over the San Francisco 49ers in Fox’s featured game, had fewer total viewers (997,094) but a bigger slice of 18-to-49ers (399,437). The Cowboys throttled the Jags in Jerry’s Palace while pounding the 49ers on the road. In each case, Dallas improved to a 3-3 record.
NBC’s Sunday Night Football attraction, a marquee matchup between the New England Patriots and Kansas City Chiefs, pulled in 583,432 total viewers and 271,728 in the 18-to-49 demographic.
Opposite the game, ABC’s 9 p.m. premiere of The Alec Baldwin Show got crushed with a sub-measly 14,059 total viewers and 6,038 in the 18-to-49 motherlode. It may already be time to call it quits.
Let’s move ahead to Monday, where ESPN’s Monday Night Football featured more late-game comeback heroics from Green Bay Packers QB Aaron Rodgers. The Pack’s 33-30 win over the lowly 49ers led all TV attractions with 302,260 total viewers. Over on FS1, the Milwaukee Brewers made it a Badger state twofer by beating the Los Angeles Dodgers 4-0 in Game 3 of their National League Championship Series. Your friendly content provider watched with consummate interest, but most of D-FW otherwise tuned out. The game drew just 42,176 total viewers.
In Monday’s Big Four broadcast network universe, NBC’s The Voice ranked as the biggest scorer with 260,084 total viewers before Fox4’s 9 p.m. local newscast beat NBC’s new Manifest for the first time in head-to-head competition by a close score of 203,850 viewers to 196,820.
CBS’ Magnum, P.I. reboot fell off sharply in its third outing, ranking last among the Big Four at 8 p.m. while also drawing fewer viewers than the network’s three other prime-time programs.
In the 18-to-49-year-old measurement, Monday Night Football thumped everything else in sight, easily more than doubling the total of runner-up 9-1-1 on Fox. The Brewers-Dodgers game barely showed a pulse in this key demographic, averaging a sub-scant 1,208 viewers. Nope, that’s not a misprint.
Saturday’s college football parade was paced by the Texas-Baylor thriller on ESPN. It averaged 217,908 viewers, with the Longhorns surviving 23-17.
Friday’s prime-time spoils as usual went to CBS’ Blue Bloods in total viewers (231,967) while Fox’s Last Man Standing ranked No. 1 among 18-to-49ers with 54,346. LMS also ran barely behind Blue Bloods in total viewers with 224,938.
Fox’s NFL matchup between the Philadelphia Eagles and New York Giants outdrew all rival programming Thursday night with 337,406 total viewers and 138,883 of the 18-to-49 persuasion.
Wednesday’s prime-time golds went to NBC’s Chicago Fire in total viewers (210,879) and ABC’s Modern Family among 18-to-49-year-olds (57,365).
Finally, here are the local news derby results.
Wednesday -- TEGNA8 had the most total viewers at 10 p.m. while tying NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races and TEGNA8 did likewise at 6 p.m. The 5 p.m. firsts went to Fox4 in total viewers and CBS11 with 25-to-54-year-olds.
Thursday -- NBC5 swept a downsized three-way competition at 10 p.m. while Fox4 remained unbeatable at 6 a.m. with twin wins.
TEGNA8 won in total viewers at 6 p.m., and Fox4 drew the most 25-to-54-year-olds. Fox4 and NBC5 shared first place at 5 p.m. in total viewers, but Fox4 was alone on top among 25-to-54-year-olds.
Friday -- Fox4 ran the table at both 10 p.m. and 6 a.m. while NBC5 did likewise at 5 p.m. The Peacock and TEGNA8 shared the 5 p.m. lead in total viewers, with Fox4 taking the 25-to-54-year-old gold.
Monday -- NBC5 drew the most total viewers at 10 p.m., but Fox4 was tops with 25-to-54-year-olds.
Fox4 again dominated at 6 a.m., where the victory margin among 25-to-54-year-olds was especially remarkable. Fox4 had 94,496 viewers in this key news demographic. NBC5, TEGNA8 and CBS11 were bunched together with a combined 51,543 viewers.
At 6 p.m., NBC5 and CBS11 shared the lead in total viewers, but the Peacock won outright with 25-to-54-year-olds. Fox4 and NBC5 tied for the most total viewers at 5 p.m., with Fox4 alone in first among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys crept up in total viewers but were down among advertiser-prized 18-to-49-year-olds in year-to-year Game 6 match ups with similar results and surroundings.
Sunday’s 40-7 rout of the Jacksonville Jaguars, which was CBS’ featured mid-afternoon to early evening game, averaged 1,089,542 total D-FW viewers, with 377,400 in the 18-to-49 realm. Last season’s Game 6, which Dallas won 40-10 over the San Francisco 49ers in Fox’s featured game, had fewer total viewers (997,094) but a bigger slice of 18-to-49ers (399,437). The Cowboys throttled the Jags in Jerry’s Palace while pounding the 49ers on the road. In each case, Dallas improved to a 3-3 record.
NBC’s Sunday Night Football attraction, a marquee matchup between the New England Patriots and Kansas City Chiefs, pulled in 583,432 total viewers and 271,728 in the 18-to-49 demographic.
Opposite the game, ABC’s 9 p.m. premiere of The Alec Baldwin Show got crushed with a sub-measly 14,059 total viewers and 6,038 in the 18-to-49 motherlode. It may already be time to call it quits.
Let’s move ahead to Monday, where ESPN’s Monday Night Football featured more late-game comeback heroics from Green Bay Packers QB Aaron Rodgers. The Pack’s 33-30 win over the lowly 49ers led all TV attractions with 302,260 total viewers. Over on FS1, the Milwaukee Brewers made it a Badger state twofer by beating the Los Angeles Dodgers 4-0 in Game 3 of their National League Championship Series. Your friendly content provider watched with consummate interest, but most of D-FW otherwise tuned out. The game drew just 42,176 total viewers.
In Monday’s Big Four broadcast network universe, NBC’s The Voice ranked as the biggest scorer with 260,084 total viewers before Fox4’s 9 p.m. local newscast beat NBC’s new Manifest for the first time in head-to-head competition by a close score of 203,850 viewers to 196,820.
CBS’ Magnum, P.I. reboot fell off sharply in its third outing, ranking last among the Big Four at 8 p.m. while also drawing fewer viewers than the network’s three other prime-time programs.
In the 18-to-49-year-old measurement, Monday Night Football thumped everything else in sight, easily more than doubling the total of runner-up 9-1-1 on Fox. The Brewers-Dodgers game barely showed a pulse in this key demographic, averaging a sub-scant 1,208 viewers. Nope, that’s not a misprint.
Saturday’s college football parade was paced by the Texas-Baylor thriller on ESPN. It averaged 217,908 viewers, with the Longhorns surviving 23-17.
Friday’s prime-time spoils as usual went to CBS’ Blue Bloods in total viewers (231,967) while Fox’s Last Man Standing ranked No. 1 among 18-to-49ers with 54,346. LMS also ran barely behind Blue Bloods in total viewers with 224,938.
Fox’s NFL matchup between the Philadelphia Eagles and New York Giants outdrew all rival programming Thursday night with 337,406 total viewers and 138,883 of the 18-to-49 persuasion.
Wednesday’s prime-time golds went to NBC’s Chicago Fire in total viewers (210,879) and ABC’s Modern Family among 18-to-49-year-olds (57,365).
Finally, here are the local news derby results.
Wednesday -- TEGNA8 had the most total viewers at 10 p.m. while tying NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races and TEGNA8 did likewise at 6 p.m. The 5 p.m. firsts went to Fox4 in total viewers and CBS11 with 25-to-54-year-olds.
Thursday -- NBC5 swept a downsized three-way competition at 10 p.m. while Fox4 remained unbeatable at 6 a.m. with twin wins.
TEGNA8 won in total viewers at 6 p.m., and Fox4 drew the most 25-to-54-year-olds. Fox4 and NBC5 shared first place at 5 p.m. in total viewers, but Fox4 was alone on top among 25-to-54-year-olds.
Friday -- Fox4 ran the table at both 10 p.m. and 6 a.m. while NBC5 did likewise at 5 p.m. The Peacock and TEGNA8 shared the 5 p.m. lead in total viewers, with Fox4 taking the 25-to-54-year-old gold.
Monday -- NBC5 drew the most total viewers at 10 p.m., but Fox4 was tops with 25-to-54-year-olds.
Fox4 again dominated at 6 a.m., where the victory margin among 25-to-54-year-olds was especially remarkable. Fox4 had 94,496 viewers in this key news demographic. NBC5, TEGNA8 and CBS11 were bunched together with a combined 51,543 viewers.
At 6 p.m., NBC5 and CBS11 shared the lead in total viewers, but the Peacock won outright with 25-to-54-year-olds. Fox4 and NBC5 tied for the most total viewers at 5 p.m., with Fox4 alone in first among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net