Local Nielsen ratings snapshot (Wed., Jan. 18) -- Fox still has a one-two punch
01/19/17 09:05 AM
By ED BARK
@unclebarkycom on Twitter
Wednesday remains the one night of the week where Fox can still flex a little.
It again won the first two hours of prime-time in both key ratings measurements with Lethal Weapon and Star.
Weapon opened at 7 p.m. with 232,675 D-FW viewers and 57,728 in the advertiser-coveted 18-to-49-year-old age range. Star followed with 196,320 total viewers and 83,385 in the 18-to-49 realm. Those aren’t overwhelming numbers by any means. But still good enough to prevail.
CBS’ annual two-hour People’s Choice Awards, where it’s still trophy time for the Big Four broadcast networks, averaged 159,964 total viewers 44,899 in the 18-to-49 demographic. The concluding 9 to 10 p.m. hour gained viewers but still lost to NBC’s competing Chicago P.D. in both measurements.
ABC’s 9 p.m. attraction, Match Game, continued to struggle with a pair of distant fourth place finishes.
Further proving this is a Death Valley for college basketball, the Texas-Texas Tech men’s hoops matchup on Fox Sports Southwest registered “hashmarks” (no measurable audience) in both ratings barometers Wednesday night.
Here are the local news derby results.
TEGNA8 impressively rebounded from the lowly Match Game lead-in to win at 10 p.m in total viewers while also nipping both Fox4 and NBC5 among 25-to-54-year-olds (main advertiser target audience for news programming).
The other major battlegrounds also were sweeps. Fox4 scored twin wins at 6 a.m., NBC5 ran the table at 5 p.m. and TEGNA8 took both golds at 6 p.m., marking the station’s best single-day performance in quite a while.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Wednesday remains the one night of the week where Fox can still flex a little.
It again won the first two hours of prime-time in both key ratings measurements with Lethal Weapon and Star.
Weapon opened at 7 p.m. with 232,675 D-FW viewers and 57,728 in the advertiser-coveted 18-to-49-year-old age range. Star followed with 196,320 total viewers and 83,385 in the 18-to-49 realm. Those aren’t overwhelming numbers by any means. But still good enough to prevail.
CBS’ annual two-hour People’s Choice Awards, where it’s still trophy time for the Big Four broadcast networks, averaged 159,964 total viewers 44,899 in the 18-to-49 demographic. The concluding 9 to 10 p.m. hour gained viewers but still lost to NBC’s competing Chicago P.D. in both measurements.
ABC’s 9 p.m. attraction, Match Game, continued to struggle with a pair of distant fourth place finishes.
Further proving this is a Death Valley for college basketball, the Texas-Texas Tech men’s hoops matchup on Fox Sports Southwest registered “hashmarks” (no measurable audience) in both ratings barometers Wednesday night.
Here are the local news derby results.
TEGNA8 impressively rebounded from the lowly Match Game lead-in to win at 10 p.m in total viewers while also nipping both Fox4 and NBC5 among 25-to-54-year-olds (main advertiser target audience for news programming).
The other major battlegrounds also were sweeps. Fox4 scored twin wins at 6 a.m., NBC5 ran the table at 5 p.m. and TEGNA8 took both golds at 6 p.m., marking the station’s best single-day performance in quite a while.
Email comments or questions to: unclebarky@verizon.net