Local Nielsen ratings snapshot (Wed., July 11) -- Talent wins out in head-to-head with Dallas
07/12/12 05:59 PM
By ED BARK
@unclebarkycom
Wednesday night's Episode 6 of TNT's Dallas failed to defend its home turf, losing an 8 p.m. matchup with NBC's America's Got Talent.
Talent drew 203,223 D-FW viewers to 176,127 for the Ewings. And among advertiser-prized 18-to-49-year-olds, the score was 102,474 to 67,248, again in favor of Talent.
No worries for the local production community, though, Dallas already has been picked up for a Season 2. And Talent and Dallas ranked one-two in total viewers among all of Wednesday's prime-time attractions. Fox4's 9 p.m. local newscast nipped Dallas for the No. 2 spot overall in the key 18-to-49 demographic.
In local news derby results, WFAA8 won at 10 p.m. in total viewers but Fox4 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. while WFAA8 swept the 6 p.m. competitions. The 5 p.m. golds went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
CBS11's four principal newscasts again went without a win in what's starting to look like a long parched summer for the station. But the 5 to 7 a.m. portion of its early morning news did manage to edge CW33's Eye Opener for fourth place among 25-to-54-year-olds.
@unclebarkycom
Wednesday night's Episode 6 of TNT's Dallas failed to defend its home turf, losing an 8 p.m. matchup with NBC's America's Got Talent.
Talent drew 203,223 D-FW viewers to 176,127 for the Ewings. And among advertiser-prized 18-to-49-year-olds, the score was 102,474 to 67,248, again in favor of Talent.
No worries for the local production community, though, Dallas already has been picked up for a Season 2. And Talent and Dallas ranked one-two in total viewers among all of Wednesday's prime-time attractions. Fox4's 9 p.m. local newscast nipped Dallas for the No. 2 spot overall in the key 18-to-49 demographic.
In local news derby results, WFAA8 won at 10 p.m. in total viewers but Fox4 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. while WFAA8 swept the 6 p.m. competitions. The 5 p.m. golds went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
CBS11's four principal newscasts again went without a win in what's starting to look like a long parched summer for the station. But the 5 to 7 a.m. portion of its early morning news did manage to edge CW33's Eye Opener for fourth place among 25-to-54-year-olds.