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Local Nielsen ratings snapshot (Mon.-Tues., July 6-7) -- extreme fall-off for ABC

By ED BARK
@unclebarkycom on Twitter
Bosses at ABC affiliate stations across the nation, including D-FW’s TEGNA8, can rightly storm into their offices Wednesday morning and shout, “They’re givin’ us nothin’!”

That’s basically what their network gave them Wednesday night with two hours of prime-time’s overall loss leader, Extreme Weight Loss. In D-FW, it tipped the ratings scales at a bantam-sized 48,818 viewers. That helped to drag down TEGNA8’s 10 p.m. newscast to a rare fourth place finish, even though it more than doubled the audience for its puny lead-in by drawing 118,558 viewers.

NBC’s 7 to 9 p.m. edition of America’s Got Talent led all prime-time programming with 244,090 viewers while the second episode of CBS’ Zoo held steady from 8 to 9 p.m. with a nice-sized 223,168 viewers. Fox4’s 9 p.m. local newscast then won the 9 p.m. hour with 174,350 viewers, outdrawing the return of NBC’s Hollywood Game Night and CBS’ NCIS: New Orleans rerun (146,454 viewers each).

Among advertiser-prized 18-to-49-year-olds, AGT remained on top from 7 to 9 p.m. with 85,153 viewers. The Peacock’s Hollywood Game Night won at 9 p.m. (59,922 viewers), with Fox4’s news close behind. Zoo meowed its way to just 25,230 viewers in this key demographic. That’s only a bit better than 10 percent of its total audience.

In the cable universe, the Texas Rangers’ home loss to Arizona on Fox Sports Southwest competed with Fox Sports 1’s Gold Cup soccer match in Frisco between the winning U.S. team and Honduras. It was a split decision in the ratings, with baseball easily drawing more total viewers (104,610 to 41,844) while soccer narrowly prevailed among 18-to-49-year-olds (25,230 to 22,077). Note that soccer drew more than half of its audience from the 18-to-49 realm. Advertisers are noting that, too.

Let’s move briefly to Monday night, where ABC’s The Bachelorette and NBC’s American Ninja Warrior squared off from 7 to 9 p.m. and led the prime-time parade with 174,350 total viewers apiece. Fox4’s local news won the 9 p.m hour with 167,376 viewers.

The 7 to 9 p.m. pacesetter among 18-to-49-year-olds, American Ninja Warrior, also had the night’s biggest haul with 97,768 viewers. Fox4 chalked up another 9 p.m. gold with 63,076 viewers in this key demographic. ABC’s 9 p.m. episode of The Whispers could barely be heard with a prime-time low (among the Big 4 broadcast networks) of 6,308 viewers in the 18-to-49 realm.

Here are the four-way local news derby results for Monday and Tuesday.

Monday -- Impressively surmounting a lousy lead-in from Whispers, TEGNA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 as usual notched twin wins at 6 a.m. and added a 5 p.m. first in the 25-to-54 demographic.

NBC5 had the most total viewers at 5 p.m. The 6 p.m. golds were split between CBS11 in total viewers and TEGNA8 among 25-to-54-year-olds.

Tuesday -- NBC5 drew the most total viewers at 10 p.m. and Fox4 was tops with 25-to-54-year-olds.

Both 6 a.m. golds went to Fox4 while TEGNA8 swept the 5 p.m. competitions and also had the most 25-to-54-year-olds at 6 p.m. CBS11 won in total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net