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Local Nielsen ratings snapshot (Fri.-Sun., Jan. 23-25) -- Pro Bowl blows out Miss Universe, SAG awards

@unclebarkycom on Twitter
Meaningless? Yes. Still, they were high-priced athletes playing football. And that’s all D-FW viewers needed to make Sunday’s prime-time Pro Bowl a ratings hit.

Airing opposite both NBC’s Miss Universe pageant and the Screen Actors Guild awards on TNT/TBS, the Pro Bowl averaged 334,752 viewers on ESPN.

Miss Universe, which aired from 7 to 10 p.m., drew 153,428 viewers while SAG had a combined 104,610 viewers from 7 to 9 p.m. on TNT/TBS.

The Pro Bowl also rolled among advertiser-prized 18-to-49-year-olds, easily topping the Sunday night ratings from start to stop. For the record, Michael Irvin’s team rallied to beat Cris Carter’s team by a score of 32-28.

Irvin seemed much more into it, judging from his live mic repartee on the sidelines. But analyst Jon Gruden had the wrong-headed quote of the night, saying of Tony Romo, “Great to see him injury-free this season for the Cowboys.” Not even close. Romo missed one full game due to injury and suffered broken ribs during the season in addition to his ongoing back problems.

Friday’s prime-time Nielsens were paced by CBS’ Undercover Boss in both total viewers (237,116) and 18-to-49-year-olds (72,537).

Here are Friday’s local news derby results.

Gannett8 topped the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). CBS11, which opted for the impromptu debut of Kaley O’Kelley as the new 10 p.m. co-anchor (she wasn’t scheduled to hit the air until Monday), ran second in total viewers and tied for third with NBC5 in the 25-to-54 demographic.

Fox4 again swept the 6 a.m. ratings while also running the table at 5 p.m. The 6 p.m. golds went to Gannett8 in total viewers and Fox4 among 25-to-54-year-olds.

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