Local Nielsen ratings snapshot (Wed., May 2) -- Fox4's 9 p.m. local news is latest headliner
05/03/18 02:05 PM
By ED BARK
@unclebarkycom on Twitter
And to think that Wednesday’s prime-time pacesetter in both major ratings measurements was once considered a lose-lose against all of those prime-time network heavy-hitters.
Now differentiation has become a significant difference-maker, at least when it comes to watching TV programming at the appointed hour. Airing opposite first-run drama series on ABC, CBS and NBC, Fox4’s 9 p.m. local newscast again made this a truism. It drew the most total D-FW viewers (235,029) of any show at any hour while also tying Fox’s 7 p.m. episode of Empire for the top spot with advertiser-prized 18-to-49-year-olds (68,653 apiece).
Otherwise CBS’ Survivor won the 7 p.m. hour in total viewers (199,419) while NBC’s Law & Order: SVU prevailed from 8 to 9 p.m. in that measurement (178,053 viewers). The 18-to-49 golds from 8 to 9 p.m. went to ABC’s Modern Family (62,412) and the second half of Fox’s Star (49,930).
Here are Wednesday’s local news derby results for the fifth weekday of the May “sweeps.”
Fox4 had a big day in these four-way competitions, too, sweeping at 6 a.m., 6 p.m. and 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 and NBC5 tied for first place in total viewers at 5 p.m., with the Peacock winning outright among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
And to think that Wednesday’s prime-time pacesetter in both major ratings measurements was once considered a lose-lose against all of those prime-time network heavy-hitters.
Now differentiation has become a significant difference-maker, at least when it comes to watching TV programming at the appointed hour. Airing opposite first-run drama series on ABC, CBS and NBC, Fox4’s 9 p.m. local newscast again made this a truism. It drew the most total D-FW viewers (235,029) of any show at any hour while also tying Fox’s 7 p.m. episode of Empire for the top spot with advertiser-prized 18-to-49-year-olds (68,653 apiece).
Otherwise CBS’ Survivor won the 7 p.m. hour in total viewers (199,419) while NBC’s Law & Order: SVU prevailed from 8 to 9 p.m. in that measurement (178,053 viewers). The 18-to-49 golds from 8 to 9 p.m. went to ABC’s Modern Family (62,412) and the second half of Fox’s Star (49,930).
Here are Wednesday’s local news derby results for the fifth weekday of the May “sweeps.”
Fox4 had a big day in these four-way competitions, too, sweeping at 6 a.m., 6 p.m. and 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 and NBC5 tied for first place in total viewers at 5 p.m., with the Peacock winning outright among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net