Local Nielsen ratings snapshot (Wed., Feb. 8) -- Fox/Fox4 still prevail amid prime-time shrinkage
02/09/17 02:16 PM
By ED BARK
@unclebarkycom on Twitter
Led by Lethal Weapon, Fox again set the prime-time pace Wednesday, but not with much ratings firepower.
Weapon was the night’s overall top draw, with 261,760 D-FW viewers in the 7 p.m. hour. It also drew more advertiser-prized 18-to-49-year-olds -- 73,763 -- than any other prime-time attraction.
Fox’s Star then fell to 159,964 total viewers and 60,935 in the 18-to-49 age range. NBC’s competing Law & Order: SVU narrowly won the 8 p.m. hour in total viewers with 167,235. Among 18-to-49-year-olds, Star’s first half-hour was nipped by ABC’s Modern Family (60,935 viewers) before building its audience slightly to run first in this key demographic from 8:30 to 9 p.m.
Fox4’s 9 p.m. local newscast won its slot in both ratings measurements among the Big Four broadcast networks. But the numbers again were pedestrian (167,235 total viewers and 51,314 in the 18-to-49-year-old motherlode).
Over on FX, the 9 p.m. premiere of the acclaimed Legion drew 43,627 total viewers, but with more than half of them (25,657) in the 18-to-49 realm. Back-to-back late hour repeats added a combined 36,356 viewers and 22,450 in the 18-to-49 demo.
Here are the local news derby results for the fifth weekday of the February “sweeps” ratings period.
NBC5 and TEGNA8 tied for first place at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 took the 6 a.m. gold in total viewers and tied NBC5 for the top spot with 25-to-54-year-olds.
The Peacock again swept the 5 and 6 p.m. battles in both ratings measurements.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Led by Lethal Weapon, Fox again set the prime-time pace Wednesday, but not with much ratings firepower.
Weapon was the night’s overall top draw, with 261,760 D-FW viewers in the 7 p.m. hour. It also drew more advertiser-prized 18-to-49-year-olds -- 73,763 -- than any other prime-time attraction.
Fox’s Star then fell to 159,964 total viewers and 60,935 in the 18-to-49 age range. NBC’s competing Law & Order: SVU narrowly won the 8 p.m. hour in total viewers with 167,235. Among 18-to-49-year-olds, Star’s first half-hour was nipped by ABC’s Modern Family (60,935 viewers) before building its audience slightly to run first in this key demographic from 8:30 to 9 p.m.
Fox4’s 9 p.m. local newscast won its slot in both ratings measurements among the Big Four broadcast networks. But the numbers again were pedestrian (167,235 total viewers and 51,314 in the 18-to-49-year-old motherlode).
Over on FX, the 9 p.m. premiere of the acclaimed Legion drew 43,627 total viewers, but with more than half of them (25,657) in the 18-to-49 realm. Back-to-back late hour repeats added a combined 36,356 viewers and 22,450 in the 18-to-49 demo.
Here are the local news derby results for the fifth weekday of the February “sweeps” ratings period.
NBC5 and TEGNA8 tied for first place at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 took the 6 a.m. gold in total viewers and tied NBC5 for the top spot with 25-to-54-year-olds.
The Peacock again swept the 5 and 6 p.m. battles in both ratings measurements.
Email comments or questions to: unclebarky@verizon.net