Local Nielsen ratings snapshot (Thurs., April 18) -- CBS thrives with reruns
04/21/13 12:28 PM
By ED BARK
@unclebarkycom
CBS went wall-to-wall with prime-time reruns Thursday -- and still came away with a nice looking ratings scorecard.
Fox’s American Idol held down the 7 to 8 p.m. slot in total D-FW viewers, luring 296,021. But CBS’ double dose of Big Bang Theory repeats had the most advertiser-prized 18-to-49-year-olds in both the 7 and 8 p.m. half-hours.
Big Bang also beat the first half-hour of Fox’s new Glee episode in total viewers before CBS’ 2 Broke Girls reboot tied Glee for the lead in that measurement from 8:30 to 9 p.m.
At 9 p.m., Fox4’s local newscast edged CBS’ Person of Interest in total viewers and won by a dominant margin in the 18-to-49 demographic.
NBC’s 9 p.m. third episode of Hannibal beat only a repeat of ABC’s Scandal in the total viewers and 18-to-49 competition among the Big Four broadcast networks.
Here are Thursday’s four-way local news derby results:
CBS11 ran first at 10 p.m. in total viewers but Fox4 won with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. and added 5 and 6 p.m. wins among 25-to-54-year-olds. CBS11 had the most total viewers at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
CBS went wall-to-wall with prime-time reruns Thursday -- and still came away with a nice looking ratings scorecard.
Fox’s American Idol held down the 7 to 8 p.m. slot in total D-FW viewers, luring 296,021. But CBS’ double dose of Big Bang Theory repeats had the most advertiser-prized 18-to-49-year-olds in both the 7 and 8 p.m. half-hours.
Big Bang also beat the first half-hour of Fox’s new Glee episode in total viewers before CBS’ 2 Broke Girls reboot tied Glee for the lead in that measurement from 8:30 to 9 p.m.
At 9 p.m., Fox4’s local newscast edged CBS’ Person of Interest in total viewers and won by a dominant margin in the 18-to-49 demographic.
NBC’s 9 p.m. third episode of Hannibal beat only a repeat of ABC’s Scandal in the total viewers and 18-to-49 competition among the Big Four broadcast networks.
Here are Thursday’s four-way local news derby results:
CBS11 ran first at 10 p.m. in total viewers but Fox4 won with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. and added 5 and 6 p.m. wins among 25-to-54-year-olds. CBS11 had the most total viewers at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net