Local Nielsen ratings snapshot (Fri.-Sun., Jan. 27-29) -- Pro Bowl beats all
01/30/17 11:17 AM
By ED BARK
@unclebarkycom on Twitter
Any drumbeats to cancel the NFL’s Pro Bowl again were muted Sunday night when the artificial game comfortably outdrew all TV attractions.
The AFC’s 20-13 win over the NFC, shown on ESPN, averaged 312,657 D-FW viewers and 134,698 in the advertiser-coveted 18-to-49 age range.
CBS’ 7 p.m. episode of NCIS: Los Angeles was the runner-up in total viewers with 283,573. In the 18-to-49-year-old realm, Fox’s three-hour Miss Universe pageant ran a distant second among all programs with 60,935 viewers.
The highly politicized Screen Actors Guild awards, which aired from 7 to almost 9:15 p.m. on both TBS and TNT, went unseen and unheard in comparison. They drew 43,627 total viewers on TBS and 29,084 on TNT. The 18-to-49 numbers were 19,243 viewers apiece on TNT and TBS.
NBC’s afternoon NHL All-Star game averaged 43,627 total viewers and 28,864 in the 18-to-49 age range. Over on Fox Sports Southwest, the Dallas Mavericks’ upset road win at San Antonio Sunday night managed to pull in 36,356 total viewers and 12,828 in the 18-to-49 demographic.
Insomniac sports fans also had a chance to watch the marathon Australian Open tennis final on ESPN, with Roger Federer winning in five sets over Rafael Nadel in a match between two all-time greats that began at 2:30 a.m. and lasted 3 hours, 37 minutes. It averaged 14,542 total viewers, but a very high percentage of them -- 12,828 -- were in the 18-to-49 motherlode.
Let’s move to Friday, where CBS had the most-watched prime-time programs in total viewers with Blue Bloods and Hawaii-Five-0 (174,506 viewers for each). ABC’s Shark Tank led among 18-to-49-year-olds with 57,728.
Here are Friday’s local news derby results.
NBC5 was tops at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m., but TEGNA8 won among 25-to-54-year-olds on the last day for traffic anchor Sgt. Nick Bristow.
NBC5 swept the 5 p.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Any drumbeats to cancel the NFL’s Pro Bowl again were muted Sunday night when the artificial game comfortably outdrew all TV attractions.
The AFC’s 20-13 win over the NFC, shown on ESPN, averaged 312,657 D-FW viewers and 134,698 in the advertiser-coveted 18-to-49 age range.
CBS’ 7 p.m. episode of NCIS: Los Angeles was the runner-up in total viewers with 283,573. In the 18-to-49-year-old realm, Fox’s three-hour Miss Universe pageant ran a distant second among all programs with 60,935 viewers.
The highly politicized Screen Actors Guild awards, which aired from 7 to almost 9:15 p.m. on both TBS and TNT, went unseen and unheard in comparison. They drew 43,627 total viewers on TBS and 29,084 on TNT. The 18-to-49 numbers were 19,243 viewers apiece on TNT and TBS.
NBC’s afternoon NHL All-Star game averaged 43,627 total viewers and 28,864 in the 18-to-49 age range. Over on Fox Sports Southwest, the Dallas Mavericks’ upset road win at San Antonio Sunday night managed to pull in 36,356 total viewers and 12,828 in the 18-to-49 demographic.
Insomniac sports fans also had a chance to watch the marathon Australian Open tennis final on ESPN, with Roger Federer winning in five sets over Rafael Nadel in a match between two all-time greats that began at 2:30 a.m. and lasted 3 hours, 37 minutes. It averaged 14,542 total viewers, but a very high percentage of them -- 12,828 -- were in the 18-to-49 motherlode.
Let’s move to Friday, where CBS had the most-watched prime-time programs in total viewers with Blue Bloods and Hawaii-Five-0 (174,506 viewers for each). ABC’s Shark Tank led among 18-to-49-year-olds with 57,728.
Here are Friday’s local news derby results.
NBC5 was tops at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m., but TEGNA8 won among 25-to-54-year-olds on the last day for traffic anchor Sgt. Nick Bristow.
NBC5 swept the 5 p.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net