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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 1-3) -- Cowboys rally to win & stay above one mil mark

@unclebarkycom on Twitter
Sunday’s Nielsen ratings, delayed until late Monday afternoon by the daylight savings changeover, showed the Dallas Cowboys inching past the one million viewers mark while also barely surviving a visit from the doormat Minnesota Vikings.

The noon-starting game, which ran until 3:09 p.m. on Fox, averaged 1,050,992 D-FW viewers, with a peak audience of 1,292,437 for the Cowboys’ closing minute rally. As always, nothing else came close. Pity ABC’s competing New York City Marathon coverage for instance. It had 2,841viewers Sunday afternoon.

ESPN’s NASCAR Sprint Cup race at Texas Motor Speedway, which started its engines opposite the second half of Cowboys-Vikings, built to a peak audience of 92,317 viewers from 5:30 to 5:45 p.m. while averaging 71,013 for the entire race.

NBC’s Sunday Night Football, with the Houston Texans blowing a big lead to the visiting Indianapolis Colts, drew 553,901 viewers to dominate the prime-time Nielsens. CBS’ Sunday afternoon/evening NFL game, the New England Patriots and Pittsburgh Steelers, finished just behind with an average of 525,496 viewers.

Friday’s prime-time ratings again were led by CBS’ 9 p.m. episode of Blue Bloods in total viewers and ABC’s 8 p.m. hour of Shark Tank among advertiser-prized 18-to-49-year-olds.

KTXD-TV (Ch. 47), in its second full day of an abrupt dropping of ME-TV network programming, was greeted with “hashmarks” (no measurable audience) all the way from 6:30 a.m. until noon. A pair of noon to 1 p.m. Community repeats then barely registered a pulse with 710 viewers. By 6 p.m., the station’s locally produced The Texas Daily had moved up to 7,101 viewers.

Here are Friday’s four-way local news derby results for the second day of the November “sweeps” ratings period:

WFAA8 and CBS11 tied for first in total viewers at 10 p.m., but WFAA8 had the edge with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 comfortably ran the table at 6 a.m. NBC5 and CBS11 shared the 6 p.m. gold in total viewers while WFAA8 was tops among 25-to-54-year-olds.

The 5 p.m. firsts went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

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