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TEGNA8 regains control of 10 p.m. newscasts in November ratings "sweeps" while Fox4 keeps control of the early morns

@unclebarkycom on Twitter
Beaten a year ago by NBC5 in the showcase 10 p.m. local news wars, TEGNA8 rebounded in the latest November “sweeps” with twin wins in the two key ratings measurements while adding a first-place finish at 6 p.m. in total viewers.

Fox4 remained dominant at 6 a.m. with another sweep while NBC5 was strongest at 5 p.m. with an outright win in total viewers and a tie with Fox4 among 25-to-54-year-olds (the main advertiser target audience for news programming). Fox4 prevailed at 6 p.m. in the 25-to-54 realm.

CBS11 again emerged with no wins in the four major combat zones. But the station did manage to move up a notch at 10 p.m. in both ratings barometers in a month where World Series run-overs took Fox4 out of the 10 p.m. mix on several nights.

Here are the complete results, with year-to-year audience gains or losses in parentheses.

10 P.M.

Total Viewers
TEGNA8 -- 178,053 (plus 25,360)
CBS11 -- 149,564 (plus 11,413)
NBC5 -- 128,198 (minus 31,766)
Fox4 -- 113,954 (minus 9,655)

TEGNA8 -- 52,943 (plus 7,842)
Fox4 -- 47,061 (minus 7,060)
CBS11 -- 41,178 (plus 14,118)
NBC5 -- 38,237 (minus 19,490)

Comments: This was a big body blow for NBC5, particularly among 25-to-54-year-olds, where the Peacock went from first to last while losing nearly 20,000 viewers. TEGNA8 in contrast rebounded from second- and third-place finishes, and joined CBS11 as the only stations to show audience increases in both ratings measurements. CBS11, which had been in a ratings desert with 25-to-54-year-olds, can be particularly cheered by a 14,118 viewer bump-up from the previous year. But TEGNA8 clearly is the big winner here after the dispiriting results of the November 2016 sweeps, in which the station lost more viewers than any of its rivals.

6 A.M.

Total Viewers
Fox4 -- 113,954 (plus 4,887)
NBC5 -- 78,343 (plus 5,672)
TEGNA8 -- 64,099 (plus 5,930)
CBS11 -- 42,733 (minus 894)

Fox4 -- 61,767 (plus 4,640)
NBC5 -- 38,237 (minus 6,864)
TEGNA8 -- 29,413 (plus 8,366)
CBS11 -- 17,648 (minus 392)

Comments -- Fox4 remains the rajah of the rising sun, with no other station seriously challenging its dominance in these latest sweeps. The 7 to 9 a.m. portion of its Good Day also continues to pay big dividends by beating all three network morning shows. TEGNA8 had a bright spot with the biggest year-to-year increase among 25-to-54-year-olds during the first full month of its revamped, social media-heavy Daybreak. Time will tell whether it eventually proves to be a turnoff or tune-in.

6 P.M.

Total Viewers
TEGNA8 -- 149,564 (plus 18,684)
NBC5 -- 128,198 (minus 9,953)
Fox4 -- 121,076 (plus 12,009)
CBS11 -- 113,954 (plus 12,159)

Fox4 -- 47,061 (plus 10,981)
NBC5 -- 43,715 (minus 13,412)
TEGNA8 -- 35,296 (minus 3,791)
CBS11 -- 23,530 (minus 524)

Comments: As at 10 p.m., this was not at all pretty for NBC5, which notched two firsts last November but suffered the biggest audience decreases this time around. The newly crowned winners, TEGNA8 and Fox4, also respectively showed the biggest increases while Fox4 and CBS11 also had nice boosts in total viewers.

5 p.m.

Total Viewers
NBC5 -- 128,198 (minus 2,682)
Fox4 -- 113,954 (plus 4,887)
TEGNA8 -- 106,832 (plus 19,579)
CBS11 -- 64,099 (minus 8,612)

Fox4 -- 38,237 (plus 5,163)
NBC5 -- 38,237 (minus 6,865)
TEGNA8 -- 17,648 (minus 6,406)
CBS11 -- 14,707 (minus 327)

Comments: Not much to report here. The most inconsequential battleground of the four wasn’t great news for anyone. TEGNA8 showed the biggest year-to-year gain in total viewers while remaining third but got older among 25-to-54-year-olds, where it lost ground while also staying in third. NBC5, which won both of these contests outright in November 2016, held on in total viewers but tied with Fox4 among 25-to-54-year-olds. (We don’t have the extra decimal points available to “break” the tie, but at this sleepy hour, it doesn’t much matter. Statistically speaking, both stations can claim victory if they want.)

Postscript: Overall, the four combatants logged as many year-to-year audience gains (16) as losses this time around. It was markedly different in Nov. 2016, when the minuses crushed the plusses by a score of 27 to 5. TEGNA8 led the way with plus marks in six of the eight competitions in the 2017 sweeps while NBC5 was the loss leader with just one year-to-year audience gain.

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