Local Nielsen ratings snapshot (Tues., Sept. 22) -- not that much noise for Scream Queens
09/23/15 08:59 AM
By ED BARK
@unclebarkycom on Twitter
Fox’s two-hour premiere of Scream Queens had mega-promotion from the network and also was on the receiving end of a Tuesday night tweet feast.
But in the numbers that count, it pretty much got shouted down. The special 7 to 9 p.m. debut drew just 104,610 D-FW viewers to finish an overall fourth in that measurement. Its lone win -- and this might send shivers through ABC’s executive suites -- came against that network’s 7 p.m. launch of The Muppets, which drew 139,480 viewers to Scream Queens’ 7 to 7:30 p.m. total of 153,428.
The audience for Scream Queens then steadily dropped, bottoming out at a measly 62,766 viewers from 8:30 to 8:45 p.m. before getting a small boost to 76,714 for the closing 15 minutes.
Scream Queens fared better among advertiser-prized 18-to-49-year-olds, averaging 66,230 for the entire two hours.
Although anything but great, that was good enough to outdraw The Muppets and ABC’s Fresh Off the Boat, the first hour of NBC’s The Voice and CBS’ 8 p.m. season premiere of NCIS: New Orleans. Still, the audience for Scream Queens again kept dropping in this key demographic. So much so that even the first hour of ABC’s old-skewing Dancing with the Stars had enough juice to beat it while The Voice recovered and squashed Scream Queens with its 8 to 9 p.m. hour.
Tuesday night’s other fall series premiere, CBS’ Limitless, had 216,194 total viewers to finish a close second at 9 p.m. behind the second hour of DWTS. Limitless also ran second among 18-to-49-year-olds, trailing only the second episode of NBC’s competing Best Time Ever.
In late night, Donald Trump’s appearance on CBS’ Late Show with Stephen Colbert wasn’t enough to get him over the hump against NBC’s Tonight Show with Jimmy Fallon. Fallon beat Colbert in total viewers by a score of 97,636 to 83,688. It wasn’t nearly as close in the key 18-to-49 measurement, with Fallon drawing 47,307 to Colbert’s 22,077. ABC’s Jimmy Kimmel Live! again ran third in both audience barometers.
On Fox Sports Southwest, the first-place Texas Rangers toiled deep into the night at Oakland before emerging with an 8 to 6 comeback win. The game averaged 111,584 total viewers.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins, had the most total viewers at 6 p.m. and tied NBC5 for the top spot among 25-to-54-year-olds at that hour.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s two-hour premiere of Scream Queens had mega-promotion from the network and also was on the receiving end of a Tuesday night tweet feast.
But in the numbers that count, it pretty much got shouted down. The special 7 to 9 p.m. debut drew just 104,610 D-FW viewers to finish an overall fourth in that measurement. Its lone win -- and this might send shivers through ABC’s executive suites -- came against that network’s 7 p.m. launch of The Muppets, which drew 139,480 viewers to Scream Queens’ 7 to 7:30 p.m. total of 153,428.
The audience for Scream Queens then steadily dropped, bottoming out at a measly 62,766 viewers from 8:30 to 8:45 p.m. before getting a small boost to 76,714 for the closing 15 minutes.
Scream Queens fared better among advertiser-prized 18-to-49-year-olds, averaging 66,230 for the entire two hours.
Although anything but great, that was good enough to outdraw The Muppets and ABC’s Fresh Off the Boat, the first hour of NBC’s The Voice and CBS’ 8 p.m. season premiere of NCIS: New Orleans. Still, the audience for Scream Queens again kept dropping in this key demographic. So much so that even the first hour of ABC’s old-skewing Dancing with the Stars had enough juice to beat it while The Voice recovered and squashed Scream Queens with its 8 to 9 p.m. hour.
Tuesday night’s other fall series premiere, CBS’ Limitless, had 216,194 total viewers to finish a close second at 9 p.m. behind the second hour of DWTS. Limitless also ran second among 18-to-49-year-olds, trailing only the second episode of NBC’s competing Best Time Ever.
In late night, Donald Trump’s appearance on CBS’ Late Show with Stephen Colbert wasn’t enough to get him over the hump against NBC’s Tonight Show with Jimmy Fallon. Fallon beat Colbert in total viewers by a score of 97,636 to 83,688. It wasn’t nearly as close in the key 18-to-49 measurement, with Fallon drawing 47,307 to Colbert’s 22,077. ABC’s Jimmy Kimmel Live! again ran third in both audience barometers.
On Fox Sports Southwest, the first-place Texas Rangers toiled deep into the night at Oakland before emerging with an 8 to 6 comeback win. The game averaged 111,584 total viewers.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins, had the most total viewers at 6 p.m. and tied NBC5 for the top spot among 25-to-54-year-olds at that hour.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net