Local Nielsen ratings snapshot (Tues., Jan. 6) -- so-so showing for 2-hour launch of Agent Carter
01/07/15 10:34 AM
By ED BARK
@unclebarkycom on Twitter
Despite the mega-promotion, no one really expected ABC’s two-hour premiere of Marvel’s Agent Carter to outdraw CBS’ competing double dose of NCIS and its offspring.
But also losing to Fox’s lineup among advertiser-prized 18-to-49-year-olds is not a good way to start.
Agent Carter drew 153,428 total D-FW viewers from 8 to 10 p.m., falling far short of NCIS (453,310 viewers) and NCIS: New Orleans (425,414). The first hour of Carter also ran behind Fox’s Masterchef Junior by a slight margin -- 162,494 viewers to 156,915 -- before outdrawing Fox’s New Girl and The Mindy Project.
Among 18-to-49-year-olds, though, Carter trailed both NCIS hours and Fox’s entire 7 to 9 p.m. lineup. And it wasn’t very close. Only NBC fared worse, finishing fourth across the board with a repeat of last year’s Parks and Recreation season finale and new episodes of Marry Me and About A Boy.
Worse yet for ABC, Agent Carter failed to provide a boost for the network’s endangered first-year series Forever. It drooped to 97,636 total viewers and just 31,538 in the 18-to-49 demographic. That meant a pair of fourth place finishes in an hour led by CBS’ Person of Interest in total viewers (258,038) and Fox4’s local newscast with 18-to-49-year-olds (97,768). Those nighttime North Texas earthquake tremors didn’t hurt, helping to propel the 9 p.m. news to the top spot among all Fox and Fox4 programs airing Tuesday.
Here are the local news derby results.
Gannett8 led in total viewers at 10 p.m. and its late night news likewise ranked as the ABC affiliate’s most-watched program of the day or night. But Fox4 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also swept the 6 a.m. competitions. Otherwise it was all Gannett8, which ran the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Despite the mega-promotion, no one really expected ABC’s two-hour premiere of Marvel’s Agent Carter to outdraw CBS’ competing double dose of NCIS and its offspring.
But also losing to Fox’s lineup among advertiser-prized 18-to-49-year-olds is not a good way to start.
Agent Carter drew 153,428 total D-FW viewers from 8 to 10 p.m., falling far short of NCIS (453,310 viewers) and NCIS: New Orleans (425,414). The first hour of Carter also ran behind Fox’s Masterchef Junior by a slight margin -- 162,494 viewers to 156,915 -- before outdrawing Fox’s New Girl and The Mindy Project.
Among 18-to-49-year-olds, though, Carter trailed both NCIS hours and Fox’s entire 7 to 9 p.m. lineup. And it wasn’t very close. Only NBC fared worse, finishing fourth across the board with a repeat of last year’s Parks and Recreation season finale and new episodes of Marry Me and About A Boy.
Worse yet for ABC, Agent Carter failed to provide a boost for the network’s endangered first-year series Forever. It drooped to 97,636 total viewers and just 31,538 in the 18-to-49 demographic. That meant a pair of fourth place finishes in an hour led by CBS’ Person of Interest in total viewers (258,038) and Fox4’s local newscast with 18-to-49-year-olds (97,768). Those nighttime North Texas earthquake tremors didn’t hurt, helping to propel the 9 p.m. news to the top spot among all Fox and Fox4 programs airing Tuesday.
Here are the local news derby results.
Gannett8 led in total viewers at 10 p.m. and its late night news likewise ranked as the ABC affiliate’s most-watched program of the day or night. But Fox4 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also swept the 6 a.m. competitions. Otherwise it was all Gannett8, which ran the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net