Local Nielsen ratings snapshot (Fri.-Sun., April 20-22)
04/23/07 10:23 AM
By ED BARK
Root canal or not, Game 1 of the Dallas Mavericks' painful loss to Golden State dominated Sunday's ratings, drawing more viewers than even a new episode of ABC's Desperate Housewives.
The TXA21 telecast amassed 258,230 homes, with TNT's version adding another 177,310 in the D-FW viewing area. DH, the days' second most-watched attraction, had 257,040 homes.
The pancake-flat Mavs also whipped DH among advertiser-coveted 18-to-49-year-olds and cut a hole in the numbers for local 10 p.m. newscasts. The most-watched of the four, on Belo8, had 135,660 homes from 10 to 10:30 p.m. The Sunday sports special add-ons all tanked.
Sunday's other local pro sports attraction, the Texas Rangers' afternoon win over Oakland, averaged 73,780 homes on Fox4. And the Dallas Stars' sixth game Stanley Cup playoff win against Vancouver drew 43,237 homes Saturday night on Fox Sports Southwest. Monday night's do-or-die game should fare far better than that on MY27.
Friday's local news derby went like this:
Belo8 re-asserted itself at 10 p.m., winning comfortably in homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. spoils were split, with NBC5 on top in homes and Fox4 winning in the 25-to-54 demo.
Belo8 placed first in both measurements at 5 p.m. and also won the 6 p.m. competition in homes. NBC5 had the edge with 25-to-54-year-olds.
Root canal or not, Game 1 of the Dallas Mavericks' painful loss to Golden State dominated Sunday's ratings, drawing more viewers than even a new episode of ABC's Desperate Housewives.
The TXA21 telecast amassed 258,230 homes, with TNT's version adding another 177,310 in the D-FW viewing area. DH, the days' second most-watched attraction, had 257,040 homes.
The pancake-flat Mavs also whipped DH among advertiser-coveted 18-to-49-year-olds and cut a hole in the numbers for local 10 p.m. newscasts. The most-watched of the four, on Belo8, had 135,660 homes from 10 to 10:30 p.m. The Sunday sports special add-ons all tanked.
Sunday's other local pro sports attraction, the Texas Rangers' afternoon win over Oakland, averaged 73,780 homes on Fox4. And the Dallas Stars' sixth game Stanley Cup playoff win against Vancouver drew 43,237 homes Saturday night on Fox Sports Southwest. Monday night's do-or-die game should fare far better than that on MY27.
Friday's local news derby went like this:
Belo8 re-asserted itself at 10 p.m., winning comfortably in homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. spoils were split, with NBC5 on top in homes and Fox4 winning in the 25-to-54 demo.
Belo8 placed first in both measurements at 5 p.m. and also won the 6 p.m. competition in homes. NBC5 had the edge with 25-to-54-year-olds.