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Local Nielsen ratings snapshot (Thurs., Aug. 15) -- CBS smacks down blackout, sweeps prime-time

Week 3 of Time Warner’s blackout of CBS dawned not so brightly Friday morning. But in D-FW, the network woke up to a day with sunshine.

CBS’ lineup of The Big Bang Theory, Two and a Half Men, Big Brother and Elementary swept the prime-time ratings in both total viewers and advertiser-prized 18-to-49-year-olds.

Big Brother, the only non-rerun in the bunch, was prime-time’s most-watched TV attraction among 18-to-49-year-olds (89,303) while Big Bang had more total viewers (165,221) than anything else.

CBS was helped by a Texas Rangers off day. And Friday night’s home game against Seattle will be blacked out on TXA21, which like CBS11 is owned by CBS corporate.

Unless a settlement is reached, Saturday afternoon’s Dallas Cowboys-Arizona Cardinals pre-season game on CBS11 likewise will be unavailable to Time Warner cable subscribers without other means of pulling in broadcast signals. The game also is airing live on the NFL Network, which will be blacked out in D-FW according to NFL rules to protect the local station’s investment. Area sports bars again will welcome all with open arms -- unless they rely solely on Time Warner. The blackout affects roughly 400,000 subscriber homes and businesses in the D-FW viewing area.

Elsewhere Thursday night, ESPN’s NFL pre-season game between the Bears and Chargers drew 75,726 total viewers.

Here are Thursday’s four-way local news derby numbers:

WFAA8 ran the table at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 likewise swept the 6 a.m. competitions and added a 6 p.m. win among 25-to-54-year-olds.

WFAA8 had the most total viewers at both 5 and 6 p.m. NBC5 nipped WFAA8 at 5 p.m. in the 25-to-54 demographic.

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