Local Nielsen ratings snapshot (Fri.-Sun., Dec. 8-10) -- Cowboys are Giant killers in New York, but smallish on home screens
12/11/17 10:54 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys kept their slim post-season hopes alive Sunday with a late surge and 30-10 win over the plodding New York Giants.
But the D-FW Nielsen ratings fumbled again, with the Cowboys drawing a season-low 904,507 viewers for the noon starter on Fox. Just 321,422 were in the advertiser-prized 18-to-49-year-old age range, which is another lowest of the low.
Fox’s followup game, the marquee Philadelphia Eagles-Los Angeles matchup, averaged 655,233 total viewers, with 227,804 in the 18-to-49 realm. NBC’s Sunday Night Football attraction, the Pittsburgh Steelers vs the Baltimore Ravens, pulled in 363,227 total viewers and 134,186 in the 18-to-49 demographic.
Saturday afternoon’s snowy Army-Navy game led all of that day’s TV attractions with 178,053 total viewers.
On Friday, CBS’ Blue Bloods drew the biggest crowd of total viewers (235,029) while the network’s Hawaii Five-0 was tops with 18-to-49-year-olds (37,447).
Here are Friday’s local news derby results.
NBC5 ran first at 10 p.m. in total viewers and beat Fox4 by a sliver among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 remained dominant at 6 a.m. with twin wins and also drew the most 25-to-54-year-olds at 5 and 6 p.m. NBC5 won both of the early evening competitions in total viewers.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys kept their slim post-season hopes alive Sunday with a late surge and 30-10 win over the plodding New York Giants.
But the D-FW Nielsen ratings fumbled again, with the Cowboys drawing a season-low 904,507 viewers for the noon starter on Fox. Just 321,422 were in the advertiser-prized 18-to-49-year-old age range, which is another lowest of the low.
Fox’s followup game, the marquee Philadelphia Eagles-Los Angeles matchup, averaged 655,233 total viewers, with 227,804 in the 18-to-49 realm. NBC’s Sunday Night Football attraction, the Pittsburgh Steelers vs the Baltimore Ravens, pulled in 363,227 total viewers and 134,186 in the 18-to-49 demographic.
Saturday afternoon’s snowy Army-Navy game led all of that day’s TV attractions with 178,053 total viewers.
On Friday, CBS’ Blue Bloods drew the biggest crowd of total viewers (235,029) while the network’s Hawaii Five-0 was tops with 18-to-49-year-olds (37,447).
Here are Friday’s local news derby results.
NBC5 ran first at 10 p.m. in total viewers and beat Fox4 by a sliver among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 remained dominant at 6 a.m. with twin wins and also drew the most 25-to-54-year-olds at 5 and 6 p.m. NBC5 won both of the early evening competitions in total viewers.
Email comments or questions to: unclebarky@verizon.net