powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., Sept. 8) -- Monday Night Football scores twice

@unclebarkycom on Twitter
Kicking off shortly after 6 p.m. and touching down just before 12:30 a.m., ESPN’s opening double dose of Monday Night Football carried the Nielsen ratings from start to finish.

The opening Detroit Lions-New York Giants game averaged 340,862 D-FW viewers with 149,808 in the advertiser-prized 18-to-49-year-old motherlode. Game 2, with the Arizona Cardinals facing the San Diego Chargers, drew 269,850 total viewers but scored higher in the 18-to-49 range with 159,578. No. 1, it was a much closer game, with Arizona winning by a point. No. 2, younger people tend to stay up later (as do older viewers with Fantasy Football considerations).

The also-ran Big Four broadcast networks were led in total viewers by Fox’s 7 p.m. hour of Masterchef, which had 191,735. Among 18-to-49-year-olds, Masterchef and NBC’s 8 to 10 p.m. edition of American Ninja Warrior set the pace with 104,214 viewers apiece.

Here are Monday’s local news derby results.

NBC5 set the pace at 10 p.m. with first-place finishes in both total viewers and 25-to-54-year-olds (the main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and also ran the table at 6 p.m.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 measurement. CBS11’s 5 and 6 p.m. newscasts were preempted by CBS coverage of the U.S. Open men’s tennis final. It averaged just 28,405 total viewers.

Email comments or questions to: unclebarky@verizon.net