Local Nielsen ratings snapshot (Tues., April 27) -- stayin' alive in a big way on TXA21
04/28/10 10:04 AM
By ED BARK
TXA21 gladly took full control of Tuesday night's Mavericks-Spurs Game 5, which for the first time wasn't shared locally by either TNT or ESPN.
That's because the still relatively obscure NBA TV network carried the game nationally, but was blacked out in the D-FW viewing area. TNT and ESPN both have contractual rights to televise playoff or regular season games in all markets. Not so with NBA TV, which simulcast the homegrown TXA21 coverage to the rest of the country.
The Mavs' do-or-die rout of San Antonio, which ensures a Game 6 on Thursday night, averaged 298,597 D-FW viewers on TXA21. That's the smallest audience for any of the five games. But it was still good enough to beat or tie all competing programming -- except the last 15 minutes of Fox's Glee -- from its 8:42 p.m. start to the 11:01 p.m finish. From 9 to 10 p.m., a new episode of CBS' The Good Wife and Mavs-Spurs tied for first with 244,307 viewers each. The game then bludgeoned the 10 p.m. newscasts on Fox4, NBC5, WFAA8 and CBS11.
Mavs-Spurs had an even easier time dominating among advertiser-coveted 18-to-49-year-olds, where only Glee outdrew the game from 8:45 to 9 p.m.
American Idol's latest one-hour performance edition controlled the 7 p.m. hour with 373,247 total viewers for Fox. That beat CBS' competing NCIS (291,811 viewers) and ABC's Dancing with the Stars results show (251,093 viewers), in which Dallas flyboy and former Bachelor star Jake Pavelka got weepy after being voted off.
It was a two-sided story at 8 p.m., with CBS' NCIS: Los Angeles beating Glee in total viewers but finishing a distant second to the Fox show among 18-to-49-year-olds. ABC's Lost rerun ran far back in fourth place.
At 6:30 p.m., WFAA8's Dale Hansen sports special on the impending Mavs game cratered with 40,718 total viewers in finishing fifth among broadcast stations. The No. 1 attraction, CBS11's Wheel of Fortune, had 176,444 viewers and also won with 18-to-49-year-olds.
In local news derby results, the spoils were split at 10 p.m., with CBS11 tops in total viewers and WFAA8 winning among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again dominated at 6 a.m. with twin wins while WFAA8 slid to fourth place in both measurements.
CBS11 won in total viewers at 6 p.m., with NBC5 doing likewise at 5 p.m. Fox4 took a pair of firsts among viewers in the 25-to-54 age range.
TXA21 gladly took full control of Tuesday night's Mavericks-Spurs Game 5, which for the first time wasn't shared locally by either TNT or ESPN.
That's because the still relatively obscure NBA TV network carried the game nationally, but was blacked out in the D-FW viewing area. TNT and ESPN both have contractual rights to televise playoff or regular season games in all markets. Not so with NBA TV, which simulcast the homegrown TXA21 coverage to the rest of the country.
The Mavs' do-or-die rout of San Antonio, which ensures a Game 6 on Thursday night, averaged 298,597 D-FW viewers on TXA21. That's the smallest audience for any of the five games. But it was still good enough to beat or tie all competing programming -- except the last 15 minutes of Fox's Glee -- from its 8:42 p.m. start to the 11:01 p.m finish. From 9 to 10 p.m., a new episode of CBS' The Good Wife and Mavs-Spurs tied for first with 244,307 viewers each. The game then bludgeoned the 10 p.m. newscasts on Fox4, NBC5, WFAA8 and CBS11.
Mavs-Spurs had an even easier time dominating among advertiser-coveted 18-to-49-year-olds, where only Glee outdrew the game from 8:45 to 9 p.m.
American Idol's latest one-hour performance edition controlled the 7 p.m. hour with 373,247 total viewers for Fox. That beat CBS' competing NCIS (291,811 viewers) and ABC's Dancing with the Stars results show (251,093 viewers), in which Dallas flyboy and former Bachelor star Jake Pavelka got weepy after being voted off.
It was a two-sided story at 8 p.m., with CBS' NCIS: Los Angeles beating Glee in total viewers but finishing a distant second to the Fox show among 18-to-49-year-olds. ABC's Lost rerun ran far back in fourth place.
At 6:30 p.m., WFAA8's Dale Hansen sports special on the impending Mavs game cratered with 40,718 total viewers in finishing fifth among broadcast stations. The No. 1 attraction, CBS11's Wheel of Fortune, had 176,444 viewers and also won with 18-to-49-year-olds.
In local news derby results, the spoils were split at 10 p.m., with CBS11 tops in total viewers and WFAA8 winning among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again dominated at 6 a.m. with twin wins while WFAA8 slid to fourth place in both measurements.
CBS11 won in total viewers at 6 p.m., with NBC5 doing likewise at 5 p.m. Fox4 took a pair of firsts among viewers in the 25-to-54 age range.