Local Nielsen ratings snapshot (Fri.-Sun., Sept. 28-30)
10/01/07 09:46 AM
By ED BARK
Sunday gave Fox4 its second opportunity this season to gorge on Dallas Cowboys ratings. That it did, with the team's noon-starting rout of the St. Louis Rams averaging 650,305 D-FW homes.
That's the most-watched daylight game so far, outpointing Fox's Sept. 16th late afternoon Cowboys-Dolphins matchup (625,949 homes). The top draw is still the prime-time Cowboys-Bears game on NBC, which averaged 854,896 homes on Sept. 23rd.
NBC's Sunday Night Football faceoff between the Giants and Eagles also did well, luring 284,965 total homes. But it couldn't outpoint ABC's competing season premiere of Desperate Housewives, which had 328,806 homes and also outpaced football among advertiser-craved 18-to-49-year-olds.
On Friday night, CBS' new vampire series, Moonlight, drew some blood at 8 p.m. but still was down a quart. It ran second to ABC's 20/20 in total homes and dipped to third -- behind NBC's Las Vegas relaunch and 20/20 -- in the 18-to-49 demo.
Friday's local newscast battles knocked NBC5 to third place for a third consecutive weeknight in the 10 p.m. total homes measurement. Belo8 again won, with CBS11 slipping into second.
But the Peacock rallied among 25-to-54-year-olds, the key advertiser target audience for news programming. NBC5 edged CBS11 in that demo, with Belo8's latenight news plummeting to a distant fourth place, also behind Fox4.
The 6 a.m. ratings again were no contest. Fox4's Good Day easily was the station's most-watched local newscast of the day, drawing 141,265 total homes to rout Belo8's runnerup Daybreak (90,117 homes).
Fox4 also won handily at 6 a.m. with 25-to-54-year-olds. And the 7 to 9 a.m. portion of Good Day easily outpointed the three network morning shows in both ratings measurements, despite a heavily hyped live concert by Bruce Springsteen on NBC's Today.
Belo8 ran the table at 5 and 6 p.m. for a second consecutive weekday, although it barely nipped a slowly improving CBS11 in the 6 p.m. competition for 25-to-54-year-olds.
Sunday gave Fox4 its second opportunity this season to gorge on Dallas Cowboys ratings. That it did, with the team's noon-starting rout of the St. Louis Rams averaging 650,305 D-FW homes.
That's the most-watched daylight game so far, outpointing Fox's Sept. 16th late afternoon Cowboys-Dolphins matchup (625,949 homes). The top draw is still the prime-time Cowboys-Bears game on NBC, which averaged 854,896 homes on Sept. 23rd.
NBC's Sunday Night Football faceoff between the Giants and Eagles also did well, luring 284,965 total homes. But it couldn't outpoint ABC's competing season premiere of Desperate Housewives, which had 328,806 homes and also outpaced football among advertiser-craved 18-to-49-year-olds.
On Friday night, CBS' new vampire series, Moonlight, drew some blood at 8 p.m. but still was down a quart. It ran second to ABC's 20/20 in total homes and dipped to third -- behind NBC's Las Vegas relaunch and 20/20 -- in the 18-to-49 demo.
Friday's local newscast battles knocked NBC5 to third place for a third consecutive weeknight in the 10 p.m. total homes measurement. Belo8 again won, with CBS11 slipping into second.
But the Peacock rallied among 25-to-54-year-olds, the key advertiser target audience for news programming. NBC5 edged CBS11 in that demo, with Belo8's latenight news plummeting to a distant fourth place, also behind Fox4.
The 6 a.m. ratings again were no contest. Fox4's Good Day easily was the station's most-watched local newscast of the day, drawing 141,265 total homes to rout Belo8's runnerup Daybreak (90,117 homes).
Fox4 also won handily at 6 a.m. with 25-to-54-year-olds. And the 7 to 9 a.m. portion of Good Day easily outpointed the three network morning shows in both ratings measurements, despite a heavily hyped live concert by Bruce Springsteen on NBC's Today.
Belo8 ran the table at 5 and 6 p.m. for a second consecutive weekday, although it barely nipped a slowly improving CBS11 in the 6 p.m. competition for 25-to-54-year-olds.