Local Nielsen ratings snapshot (Mon.-Tues., Oct. 16-17) -- NBC's in the money
10/18/17 10:35 AM
By ED BARK
@unclebarkycom on Twitter
NBC saw dollar signs Tuesday, sweeping the prime-time ratings in the money demographic -- advertiser-coveted 18-to-49-year-olds.
The Voice led off with 68,653 D-FW viewers in the 7 p.m. hour before This Is Us more than doubled that score with 137,306 in the key 18-to-49-year-old age range. NBC’s Law & Order True Crime: The Menendez Murders then topped the 9 p.m. competition in the Big Four broadcast network universe, even with a greatly diminished 46,809 viewers in the 18-to-49 realm.
This Is Us also won its time slot in total viewers, but CBS bookended that with 7 and 9 p.m. firsts by NCIS and NCIS: New Orleans.
Over on TNT, the prime-time NBA regular season opener between the Cleveland Cavaliers and visiting Boston Celtics averaged a smallish 113,954 total viewers. Well more than half of them, though -- 65,533 -- were within the 18-to-49 sweet spot. Although its overall audiences are a lot smaller, the NBA continues to perform far better, percentage-wise, than the NFL does with Madison Avenue’s more “desirable” viewers.
On Monday night, ABC continued to prosper with the fall season’s one bonafide new hit, The Good Doctor. It easily won at 9 p.m. in total viewers with 270,640, matching The Voice’s numbers from 7 to 9 p.m. But Monday’s big winner was CBS’ 7 p.m. episode of The Big Bang Theory, which had prime-time highs in both total viewers (384,593) and 18-to-49-year-olds (124,824).
Good Doctor also easily won its 9 p.m. slot with 18-to-49-year-olds, drawing Monday’s second-best total of 87,377. ESPN’s lackluster Monday Night Football matchup, Titans and Colts, couldn’t keep up with The Voice or Good Doctor in either audience measurement.
Here are the local news derby results.
Monday -- Prospering from an uncommonly strong 9 p.m. lead-in from ABC, TEGNA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 swept the 6 a.m. competitions for the second straight weekday while also running the table at 6 p.m. The 5 p.m. golds went to the Peacock in total viewers and Fox4 with 25-to-54-year-olds.
Tuesday -- CBS11 ended another lengthy drought with a 10 p.m. win in total viewers while TEGNA8 again was tops with 25-to-54-year-olds.
Fox4 edged NBC5 for the most total viewers at 6 a.m., but was beaten by the Peacock among 25-to-54-year-olds.
Fox4 had twin wins at 5 p.m. and also drew the most 25-to-54-year-olds at 6 p.m. TEGNA8 prevailed in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC saw dollar signs Tuesday, sweeping the prime-time ratings in the money demographic -- advertiser-coveted 18-to-49-year-olds.
The Voice led off with 68,653 D-FW viewers in the 7 p.m. hour before This Is Us more than doubled that score with 137,306 in the key 18-to-49-year-old age range. NBC’s Law & Order True Crime: The Menendez Murders then topped the 9 p.m. competition in the Big Four broadcast network universe, even with a greatly diminished 46,809 viewers in the 18-to-49 realm.
This Is Us also won its time slot in total viewers, but CBS bookended that with 7 and 9 p.m. firsts by NCIS and NCIS: New Orleans.
Over on TNT, the prime-time NBA regular season opener between the Cleveland Cavaliers and visiting Boston Celtics averaged a smallish 113,954 total viewers. Well more than half of them, though -- 65,533 -- were within the 18-to-49 sweet spot. Although its overall audiences are a lot smaller, the NBA continues to perform far better, percentage-wise, than the NFL does with Madison Avenue’s more “desirable” viewers.
On Monday night, ABC continued to prosper with the fall season’s one bonafide new hit, The Good Doctor. It easily won at 9 p.m. in total viewers with 270,640, matching The Voice’s numbers from 7 to 9 p.m. But Monday’s big winner was CBS’ 7 p.m. episode of The Big Bang Theory, which had prime-time highs in both total viewers (384,593) and 18-to-49-year-olds (124,824).
Good Doctor also easily won its 9 p.m. slot with 18-to-49-year-olds, drawing Monday’s second-best total of 87,377. ESPN’s lackluster Monday Night Football matchup, Titans and Colts, couldn’t keep up with The Voice or Good Doctor in either audience measurement.
Here are the local news derby results.
Monday -- Prospering from an uncommonly strong 9 p.m. lead-in from ABC, TEGNA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 swept the 6 a.m. competitions for the second straight weekday while also running the table at 6 p.m. The 5 p.m. golds went to the Peacock in total viewers and Fox4 with 25-to-54-year-olds.
Tuesday -- CBS11 ended another lengthy drought with a 10 p.m. win in total viewers while TEGNA8 again was tops with 25-to-54-year-olds.
Fox4 edged NBC5 for the most total viewers at 6 a.m., but was beaten by the Peacock among 25-to-54-year-olds.
Fox4 had twin wins at 5 p.m. and also drew the most 25-to-54-year-olds at 6 p.m. TEGNA8 prevailed in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net