Local Nielsen ratings snapshot (Wed., May 1) -- Fox/Fox4 ace it in prime-time
05/02/13 11:06 AM
By ED BARK
@unclebarkycom
Fox’s American Idol and Fox4’s 9 p.m. local newscast held off CBS to sweep Wednesday’s prime-time Nielsens in both total D-FW viewers and advertiser-prized 18-to-49-year-olds.
The latest two-hour Idol averaged 302,905 viewers from 7 to 9 p.m. opposite CBS’ Survivor: Caramoan (254,715) and Criminal Minds (296,021) before Fox4’s news beat CBS’ CSI: Crime Scene Investigation by a score of 275,368 viewers to 247,831.
The Fox/Fox4 lineup had an easier time among 18-to-49-year-olds, with nothing else close. Over on Fox Sports Southwest, the Texas Rangers’ 5-2 home loss to the White Sox averaged a solid 213,410 total viewers.
ABC’s premiere of the new sitcom Family Tools was pretty much DOA at 7:30 p.m. with just 75,726 total viewers and 28,705 in the 18-to-49 demographic. That put it fifth in both measurements behind Fox, CBS, NBC and the Rangers.
In a rarity, WFAA8’s homegrown Good Morning Texas won its 9 a.m. slot in total viewers (61,958) while running a close second behind Fox4’s syndicated Kelly & Michael among 18-to-49-year-olds. GMT’s local morning show competitor, Ch. 47’s D: The Broadcast, as usual had hashmarks (no measurable audience) on both scorecards from 9 to 11 a.m.
Here are the four-way local news derby results for the fifth weekday of the May “sweeps.”
WFAA8 nipped arch rival CBS11 at 10 p.m. in total viewers and bested Fox4 in a photo finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 added another pair of wins at 6 a.m., with the usual fourth-place station, CBS11, rising to the runner-up spot in total viewers by beating both NBC5 and WFAA8 by a hair.
CBS11 swept the 6 p.m. competitions while the 5 p.m. golds were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net.
@unclebarkycom
Fox’s American Idol and Fox4’s 9 p.m. local newscast held off CBS to sweep Wednesday’s prime-time Nielsens in both total D-FW viewers and advertiser-prized 18-to-49-year-olds.
The latest two-hour Idol averaged 302,905 viewers from 7 to 9 p.m. opposite CBS’ Survivor: Caramoan (254,715) and Criminal Minds (296,021) before Fox4’s news beat CBS’ CSI: Crime Scene Investigation by a score of 275,368 viewers to 247,831.
The Fox/Fox4 lineup had an easier time among 18-to-49-year-olds, with nothing else close. Over on Fox Sports Southwest, the Texas Rangers’ 5-2 home loss to the White Sox averaged a solid 213,410 total viewers.
ABC’s premiere of the new sitcom Family Tools was pretty much DOA at 7:30 p.m. with just 75,726 total viewers and 28,705 in the 18-to-49 demographic. That put it fifth in both measurements behind Fox, CBS, NBC and the Rangers.
In a rarity, WFAA8’s homegrown Good Morning Texas won its 9 a.m. slot in total viewers (61,958) while running a close second behind Fox4’s syndicated Kelly & Michael among 18-to-49-year-olds. GMT’s local morning show competitor, Ch. 47’s D: The Broadcast, as usual had hashmarks (no measurable audience) on both scorecards from 9 to 11 a.m.
Here are the four-way local news derby results for the fifth weekday of the May “sweeps.”
WFAA8 nipped arch rival CBS11 at 10 p.m. in total viewers and bested Fox4 in a photo finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 added another pair of wins at 6 a.m., with the usual fourth-place station, CBS11, rising to the runner-up spot in total viewers by beating both NBC5 and WFAA8 by a hair.
CBS11 swept the 6 p.m. competitions while the 5 p.m. golds were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net.