Local Nielsen ratings snapshot (Mon.-Tues., March 6-7) -- Mavs get a Dirk bump
03/08/17 10:43 AM
By ED BARK
@unclebarkycom on Twitter
After a dreadful start, the now surging Dallas Mavericks have still shot mostly air balls in the D-FW Nielsens.
Tuesday night’s historic game didn’t draw anything close to a turn away crowd. But Dirk Nowitzki’s electric performance in pursuit of the 30,000 career points mark more than doubled the team’s average rating this season. It took him just over one quarter to do something only other five other NBA legends have accomplished. Plus, the Mavericks routed the lowly Los Angeles Lakers to inch closer to the eighth and final Western Conference playoff spot.
Mavs-Lakers drew 87,253 viewers on Fox Sports Southwest, with a peak crowd of 123,609 between 8:15 and 8:30 p.m. Better yet for the Mavs, a high percentage of those viewers were advertiser-prized 18-to-49-year-olds. The game averaged 57,728 viewers in that realm. hitting a high point of 80,178 between both 8:15 to 8:30 p.m. and 8:30 to 8:45 p.m.
For comparison in the cable universe, FX’s 9 p.m. Season 5 premiere of The Americans drew just 36,356 total viewers and 6,414 in the 18-to-49 age range.
CBS’ NCIS led all prime-time TV attractions Tuesday with 370,826 total viewers in the 7 p.m. hour. NBC’s This Is Us (334,471 viewers) and CBS’ NCIS: New Orleans (239,946) then took over from 8 to 10 p.m.
This Is Us again easily had the highest yield among 18-to-49-year-olds (141,112). NBC’s The Voice won the 7 p.m. hour in this key demographic (70,556 viewers) and Fox4’s local newscast won at 9 p.m. with 51,314 viewers.
In Monday’s prime-time festivities, NBC’s 7 to 9 p.m. edition of The Voice topped all programming with 363,555 total viewers. The overall 18-to-49 crown also went to The Voice (112,249 viewers). Fox4’s news then mopped up at 9 p.m. with wins in both ratings measurements.
Here are the local news derby results for Monday and Tuesday.
Monday -- NBC5 and TEGNA8 tied for the top spot in total viewers at 10 p.m. while the Peacock won outright with 25-to-54-year-olds (main advertiser target audience for news programming).
Both 6 a.m. wins narrowly went to Fox4 over NBC5. TEGNA8 swept the 6 p.m. competitions. Fox4 drew the most total viewers at 5 p.m. and NBC5 was tops with 25-to-54-year-olds.
Tuesday -- NBC5 had a big day and night, running the table at both 10 p.m. and 6 p.m. while tying Fox4 at 6 a.m. for first place in both ratings measurements. The 5 p.m. golds went to the Peacock in total viewers and Fox4 in the 25-to-54 age range.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
After a dreadful start, the now surging Dallas Mavericks have still shot mostly air balls in the D-FW Nielsens.
Tuesday night’s historic game didn’t draw anything close to a turn away crowd. But Dirk Nowitzki’s electric performance in pursuit of the 30,000 career points mark more than doubled the team’s average rating this season. It took him just over one quarter to do something only other five other NBA legends have accomplished. Plus, the Mavericks routed the lowly Los Angeles Lakers to inch closer to the eighth and final Western Conference playoff spot.
Mavs-Lakers drew 87,253 viewers on Fox Sports Southwest, with a peak crowd of 123,609 between 8:15 and 8:30 p.m. Better yet for the Mavs, a high percentage of those viewers were advertiser-prized 18-to-49-year-olds. The game averaged 57,728 viewers in that realm. hitting a high point of 80,178 between both 8:15 to 8:30 p.m. and 8:30 to 8:45 p.m.
For comparison in the cable universe, FX’s 9 p.m. Season 5 premiere of The Americans drew just 36,356 total viewers and 6,414 in the 18-to-49 age range.
CBS’ NCIS led all prime-time TV attractions Tuesday with 370,826 total viewers in the 7 p.m. hour. NBC’s This Is Us (334,471 viewers) and CBS’ NCIS: New Orleans (239,946) then took over from 8 to 10 p.m.
This Is Us again easily had the highest yield among 18-to-49-year-olds (141,112). NBC’s The Voice won the 7 p.m. hour in this key demographic (70,556 viewers) and Fox4’s local newscast won at 9 p.m. with 51,314 viewers.
In Monday’s prime-time festivities, NBC’s 7 to 9 p.m. edition of The Voice topped all programming with 363,555 total viewers. The overall 18-to-49 crown also went to The Voice (112,249 viewers). Fox4’s news then mopped up at 9 p.m. with wins in both ratings measurements.
Here are the local news derby results for Monday and Tuesday.
Monday -- NBC5 and TEGNA8 tied for the top spot in total viewers at 10 p.m. while the Peacock won outright with 25-to-54-year-olds (main advertiser target audience for news programming).
Both 6 a.m. wins narrowly went to Fox4 over NBC5. TEGNA8 swept the 6 p.m. competitions. Fox4 drew the most total viewers at 5 p.m. and NBC5 was tops with 25-to-54-year-olds.
Tuesday -- NBC5 had a big day and night, running the table at both 10 p.m. and 6 p.m. while tying Fox4 at 6 a.m. for first place in both ratings measurements. The 5 p.m. golds went to the Peacock in total viewers and Fox4 in the 25-to-54 age range.
Email comments or questions to: unclebarky@verizon.net