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Local Nielsen ratings snapshot (Thurs., March 12) -- everybody's a winner except NBC

@unclebarkycom on Twitter
D-FW viewers ping-ponged among three networks Thursday night while NBC dug a pair of death valleys around The Blacklist.

CBS’ lead-off hitter, The Big Bang Theory, again was prime-time’s biggest overall draw in both total viewers (390,544) and advertiser-coveted 18-to-49-year-olds (176,613).

The second half-hour of Fox’s American Idol and CBS’ The Odd Couple then tied for the 7:30 to 8 p.m. total viewers lead with 251,064 apiece. But ABC’s closing half-hour of Grey’s Anatomy led among 18-to-49-year-olds (104,075).

Hour 2 of Idol took over from 8 to 9 p.m. with 265,012 total viewers and 94,614 in the 18-to-49 age range.

Fox4’s 9 p.m. local newscast also swept its hour with respective totals of 216,194 and 56,768 viewers.

NBC’s 9 p.m. episode of The Slap ranked as Thursday night’s overall loss leader with just 55,792 total viewers. It tied NBC’s 7 p.m. episode of Dateline for the least-watched attraction among 18-to-49-year-olds (18,923 each). The second episode of ABC’s American Crime, also at 9 p.m., ran third at that hour in total viewers and moved up to second place with 18-to-49-year-olds.

A new 8 p.m. episode of ABC’s Scandal showed signs of ratings wear and tear, running fourth in total viewers and beating only CBS’ 8 p.m. rerun of Big Bang among 18-to-49-year-olds.

The Blacklist, still struggling after its move from Mondays to Thursdays, was beaten from 8 to 9 p.m. in total viewers by Idol and CBS’ Mom. It was the same order of finish with 18-to-49-year-olds.

And now for our usual big finish. Here are Thursday’s local news derby results.

CBS11 edged Gannett8 for the top spot in total viewers at 10 p.m. Gannett8 in turn nipped Fox4 by an even thinner margin among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the ratings table at 6 a.m. while slumping NBC5 fell to fourth among 25-to-54-year-olds for the third straight weekday.

The Peacock bounced back in the early evening by sweeping the 5 and 6 p.m. races in both ratings measurements.

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