powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., Feb. 5) -- Idol gives Fox a last pre-Olympics glow

@unclebarkycom on Twitter
Still flexing with American Idol, Fox took Wednesday night’s ratings gold on the eve of NBC’s sure-to-be dominant Winter Olympics coverage.

The Games from Sochi, Russia will get full prime-time exposure Thursday with a figure skating/snowboarding/skiing jump-start that precedes Friday’s official opening ceremonies. The Peacock will take it.

Idol’s first two-hour edition from Hollywood beat the imminent ratings reaper by drawing 355,065 D-FW viewers from 7 to 9 p.m. Wednesday. New episodes of ABC’s Modern Family and CBS’ Criminal Minds were the competing runners-up with 291,153 viewers apiece.

Fox4’s 9 p.m. local newscast then kept the lion’s share of Idol’s audience to win at that hour with 326,660 viewers. Idol and Fox4’s news also won their time slots among advertiser-prized 18-to-49-year-olds. Modern Family scored the highest among competing attractions.

NBC’s second-to-last Tonight Show with Jay Leno as host easily had the most total viewers in late night with 177,533. But Fox4’s combo of a Modern Family repeat and TMZ knocked Leno to second place with 18-to-49-year-olds.

In local news derby results on the fifth weekday of the February “sweeps,” CBS11 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran first in total viewers at 6 a.m. but uncommonly fell to third place with 25-to-54-year-olds. NBC5 and WFAA8 shared the lead in that key demographic.

The Peacock made a bigger showing in the early evening, sweeping the 5 and 6 p.m. competitions in both major ratings food groups.

Email comments or questions to: unclebarky@verizon.net