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Local Nielsen ratings snapshot (Wed., March 5) -- Idol still standing but staggered

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Fox’s latest two hours of American Idol initially dodged a bullet from CBS’ competing Survivor before getting plugged by the network’s Criminal Minds Wednesday night.

In other words, times continue to change dramatically for a show that still draws a crowd but no longer crushes all comers.

Idol’s 7 to 8 p.m. hour held off Survivor in D-FW by a score of 305,356 viewers to 276,951. But the second hour was edged by Criminal Minds, which had 281,211 viewers to Idol’s 279,081. Idol still prevailed in both hours among advertiser-prized 18-to-49-year-olds, with ABC’s Modern Family the second best draw among shows in the 7 to 9 p.m. bloc.

CBS won at 9 p.m. in total viewers with CSI: Crime Scene Investigation (198,836). But Fox4’s local newscast reigned with 18-to-49-year-olds. Although greatly diminished in recent seasons, Idol still easily ranks as Fox’s most popular prime-time attraction in both ratings measurements. So there’s that.

ABC again had the least-watched show among the Big Four broadcast networks. Its 8:30 p.m. episode of the new Mixology drew 99,418 total viewers and 26,054 in the 18-to-49 demographic. The l’il CW network “topped” that, though, with “hashmarks” (no measurable audience) among 18-to-49-year-olds for its 8 p.m. episode of The Tomorrow People.

Here are Wednesday’s local news derby results:

CBS11 ranked first at 10 p.m. in total viewers while Fox4 was tops with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 nipped NBC5 in total viewers at 6 a.m. but cruised to a dominating No. 1 finish among 25-to-54-year-olds.

NBC5 had the most total viewers at both 5 and 6 p.m.; Fox4 took the 25-to-54 golds at those hours.

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