Local Nielsen ratings snapshot (Fri.-Sun., June 8-10) -- Tonys get plenty o' nuthin'
06/11/12 04:41 PM
By ED BARK
@unclebarkycom
We live in a market where CBS' annual telecast of the Tony Awards in some segments had "hashmarks" (no measurable audience) in the key 18-to-49-year-old demographic.
And where ABC's competing Extreme Makeover: Weight Loss Edition devoured the Tonys like Tony Siragusa attacking the Bellagio buffet. Or to put it another way, Western Civ is using a walker while still recovering from hip replacement surgery.
From 8 to 10 p.m. in D-FW Sunday, Weight Loss Edition averaged 80,058 advertiser-prized 18-to-49-year-olds. That portion of the Tonys had 9,607 viewers in this demographic. But Nielsen data says that from 8:15 to 9 p.m., the Tonys had no audience at all among 18-to-49-year-olds. That's hard to believe, of course. And it's also likely a first for CBS, because I don't recall any prime-time program on that network ever registering zilch.
Over on AMC, the Season 5 finale of Mad Men likewise was no Colossus in these parts. It drew just 27,096 total viewers, but 22,416 were in the 18-to-49 range.
On NBC Saturday, the Belmont Stakes had 88,063 total viewers during the 15-minute segment in which the horses actually raced. That night on the Peacock, Game 5 of the Stanley Cup Finals between the Devils and the Kings averaged 47,419 viewers. ESPN's competing Game 7 of the Eastern Conference NBA finals -- Miami closed out Boston -- in contrast had 277,738 viewers.
Friday night's ratings were ruled by the late-starting Texas Rangers-San Francisco Giants matchup, which drew 209,007 viewers on TXA21. But in pre-prime-time hours, CBS11's syndicated Wheel of Fortune kept rolling with 237,094 viewers at 6:30 p.m.
Friday's local news derby numbers went like this: NBC5 scored at both 10 p.m. and 6 a.m., sweeping those competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11 won at 6 p.m. in total viewers but Fox4 had the edge with 25-to-54-year-olds. At 5 p.m., Fox4 ran first in total viewers while WFAA8 was tops with 25-to-54-year-olds.
@unclebarkycom
We live in a market where CBS' annual telecast of the Tony Awards in some segments had "hashmarks" (no measurable audience) in the key 18-to-49-year-old demographic.
And where ABC's competing Extreme Makeover: Weight Loss Edition devoured the Tonys like Tony Siragusa attacking the Bellagio buffet. Or to put it another way, Western Civ is using a walker while still recovering from hip replacement surgery.
From 8 to 10 p.m. in D-FW Sunday, Weight Loss Edition averaged 80,058 advertiser-prized 18-to-49-year-olds. That portion of the Tonys had 9,607 viewers in this demographic. But Nielsen data says that from 8:15 to 9 p.m., the Tonys had no audience at all among 18-to-49-year-olds. That's hard to believe, of course. And it's also likely a first for CBS, because I don't recall any prime-time program on that network ever registering zilch.
Over on AMC, the Season 5 finale of Mad Men likewise was no Colossus in these parts. It drew just 27,096 total viewers, but 22,416 were in the 18-to-49 range.
On NBC Saturday, the Belmont Stakes had 88,063 total viewers during the 15-minute segment in which the horses actually raced. That night on the Peacock, Game 5 of the Stanley Cup Finals between the Devils and the Kings averaged 47,419 viewers. ESPN's competing Game 7 of the Eastern Conference NBA finals -- Miami closed out Boston -- in contrast had 277,738 viewers.
Friday night's ratings were ruled by the late-starting Texas Rangers-San Francisco Giants matchup, which drew 209,007 viewers on TXA21. But in pre-prime-time hours, CBS11's syndicated Wheel of Fortune kept rolling with 237,094 viewers at 6:30 p.m.
Friday's local news derby numbers went like this: NBC5 scored at both 10 p.m. and 6 a.m., sweeping those competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
CBS11 won at 6 p.m. in total viewers but Fox4 had the edge with 25-to-54-year-olds. At 5 p.m., Fox4 ran first in total viewers while WFAA8 was tops with 25-to-54-year-olds.