Local Nielsen ratings snapshot (Fri.-Sun., April 22-24) -- Mavs horror show gets same audience as easier-to-stomach Game 3 loss
04/25/11 11:16 AM
By ED BARK
Second verse, same as the first -- only this loss was 10 to 100 times harder to take.
Game 4 of the first round playoff series between Dallas and Portland, in which the Mavericks blew an 18-point fourth quarter lead, drew the same-sized audience as the late-night Game 3 defeat. That would be 401,169 D-FW viewers for a game that ran from 4:17 to 6:49 p.m. Saturday on TNT and TXA21. The split between the stations was identical, too, with TNT pulling in 221,622 viewers and TXA21, 180,068.
But TXA21's homegrown Monday night telecast should have no problem racking up its first win against a national cable-cast. That's because NBA TV will be the cable arm for Game 5. And if TXA21 can't whip NBA TV, then Tyson Chandler can't beat me in a dunking contest.
Meanwhile, the Texas Rangers rolled to a three-game sweep against the visiting Kansas City Royals. Friday night's game on TXA21 had 186,994 viewers, Saturday's on Fox Sports Southwest drew 192,920 and the Sunday afternoon closer on FSS had 166,217 viewers.
But perhaps you're wondering how ABC's annual Easter-themed presentation of The Ten Commandments did. Well, it did pretty well, with Charlton Heston's Moses again parting the Red Sea and fending off the advances of his former girlfriend to the tune of 180,068 viewers Saturday night. That was good enough to beat everything except Fox4's competing 9 p.m. newscast, which won the 9 p.m. hour by a score of 262,177 viewers to 193,920 for the 9 to 10 p.m. portion of Commandments.
On Sunday night, Donald Trump's ongoing threat to run for president certainly isn't hurting ratings for NBC's Celebrity Apprentice. It won its 8 to 10 p.m. slot with a nice-sized 277,028 viewers while also taking the gold among advertiser-favored 18-to-49-year-olds.
Friday's four-way local news derby results had treats for every station except WFAA8.
CBS11, aided by a substantial lead-in audience for CBS' two-hour Girls Night Out country music special (256,251 total viewers overall and 290,879 from 9:45 to 10 p.m.), kept most of the inherited audience to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers, with Fox4 alone atop the 25-to-54 heap.
NBC5 weighed in with twin wins at 5 p.m. The Peacock and CBS11 tied for first at 6 p.m. in total viewers while Fox4 had the most 25-to-54-year-olds at that hour.
Second verse, same as the first -- only this loss was 10 to 100 times harder to take.
Game 4 of the first round playoff series between Dallas and Portland, in which the Mavericks blew an 18-point fourth quarter lead, drew the same-sized audience as the late-night Game 3 defeat. That would be 401,169 D-FW viewers for a game that ran from 4:17 to 6:49 p.m. Saturday on TNT and TXA21. The split between the stations was identical, too, with TNT pulling in 221,622 viewers and TXA21, 180,068.
But TXA21's homegrown Monday night telecast should have no problem racking up its first win against a national cable-cast. That's because NBA TV will be the cable arm for Game 5. And if TXA21 can't whip NBA TV, then Tyson Chandler can't beat me in a dunking contest.
Meanwhile, the Texas Rangers rolled to a three-game sweep against the visiting Kansas City Royals. Friday night's game on TXA21 had 186,994 viewers, Saturday's on Fox Sports Southwest drew 192,920 and the Sunday afternoon closer on FSS had 166,217 viewers.
But perhaps you're wondering how ABC's annual Easter-themed presentation of The Ten Commandments did. Well, it did pretty well, with Charlton Heston's Moses again parting the Red Sea and fending off the advances of his former girlfriend to the tune of 180,068 viewers Saturday night. That was good enough to beat everything except Fox4's competing 9 p.m. newscast, which won the 9 p.m. hour by a score of 262,177 viewers to 193,920 for the 9 to 10 p.m. portion of Commandments.
On Sunday night, Donald Trump's ongoing threat to run for president certainly isn't hurting ratings for NBC's Celebrity Apprentice. It won its 8 to 10 p.m. slot with a nice-sized 277,028 viewers while also taking the gold among advertiser-favored 18-to-49-year-olds.
Friday's four-way local news derby results had treats for every station except WFAA8.
CBS11, aided by a substantial lead-in audience for CBS' two-hour Girls Night Out country music special (256,251 total viewers overall and 290,879 from 9:45 to 10 p.m.), kept most of the inherited audience to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers, with Fox4 alone atop the 25-to-54 heap.
NBC5 weighed in with twin wins at 5 p.m. The Peacock and CBS11 tied for first at 6 p.m. in total viewers while Fox4 had the most 25-to-54-year-olds at that hour.