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CBS11's newest news-ic video

CBS11's latest image campaign, still outfitted with the old "Count On Us" slogan, is brimming with shiny, happy people from the station's newsroom.

There's a band, too, plus a vocal track produced by North Texas-based Small Guy Music and performed by Matthew JC and the All-Stars. Sample lyric: "Do any think, do any see, do any understand the world in front of me?"

Count on CBS11 to fill you in, even though none of the station's street reporters are seen smiling, waving or truth-seeking. Instead it's all anchors again, starting of course with show horses Doug Dunbar and Karen Borta.

The jingle's catchy enough and the production values are eye-catching. But does this spot really sing to you or communicate much of anything?