Local Nielsen ratings snapshot (Dec. 28-30)
12/31/07 11:23 AM
By ED BARK
Could the Cowboys' play-dead effort against Washington on one network exceed audiences for Saturday's three-network telecast of the drama-rich Patriots-Giants matchup?
In D-FW at least, that's still a rhetorical question.
Fox's presentation of the Redskins' 27-6 win averaged 750,165 total homes Sunday. New England-New York drew 221,078 homes on CBS, 217,143 on NBC and another 82,810 on cable's NFL network. Push-button calculator technology says that's a grand total of 521,031 homes. And that's a surprisingly big blowout.
With all 16 regular season Cowboys games in the books, unclebarky.com can now give you a complete rundown of the most- and least-watched. Note that these numbers all reflect the games' actual running times, with each rating point in D-FW equaling 24,356 homes, according to Nielsen Media Research. Here's the top-to-bottom list:
Cowboys-Packers (Nov. 29 on MY27/NFL Network) -- 1,088,901 homes
Cowboy-Patriots (Oct. 14 on CBS) -- 884,123 homes
Cowboys-Bills (Oct. 8 on TXA21/ESPN) -- 856,896 homes
Cowboys-Bears (Sept. 23 on NBC) -- 854,896 homes
Cowboys-Vikings (Oct. 21 on Fox) -- 852,460 homes
Cowboys-Eagles (Nov. 4 on NBC) -- 832,569 homes
Cowboys-Eagles (Dec. 16 on Fox) -- 830,540 homes
Cowboys-Giants -- Nov. 11 on Fox) -- 819,376 homes
Cowboys-Giants (Sept. 9 on NBC) -- 803,748 homes
Cowboys-Redskins (Nov. 18 on Fox) -- 801,312 homes
Cowboys-Lions (Dec. 9 on Fox) -- 799,080 homes
Cowboys-Panthers (Dec. 22 on MY27/NFL Network) -- 780,001 homes
Cowboys-Redskins (Dec. 30 on Fox) -- 750,165 homes
Cowboys-Rams (Sept. 30 on Fox) -- 650,305 homes
Cowboys-Dolphins -- Sept. 16 on Fox) -- 625,949 homes
Cowboys-Jets (Thanksgiving Day on CBS) -- 616,207 homes
In Friday's local news derby, Belo8 was tops in total homes at 10 p.m. and tied for the lead with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched two more wins at 6 a.m. while NBC5 made a pair of rare trips to the winners' circle at 5 p.m. Belo8 took the 6 p.m. battles in both total homes and in the 25-to-54 demo.
Could the Cowboys' play-dead effort against Washington on one network exceed audiences for Saturday's three-network telecast of the drama-rich Patriots-Giants matchup?
In D-FW at least, that's still a rhetorical question.
Fox's presentation of the Redskins' 27-6 win averaged 750,165 total homes Sunday. New England-New York drew 221,078 homes on CBS, 217,143 on NBC and another 82,810 on cable's NFL network. Push-button calculator technology says that's a grand total of 521,031 homes. And that's a surprisingly big blowout.
With all 16 regular season Cowboys games in the books, unclebarky.com can now give you a complete rundown of the most- and least-watched. Note that these numbers all reflect the games' actual running times, with each rating point in D-FW equaling 24,356 homes, according to Nielsen Media Research. Here's the top-to-bottom list:
Cowboys-Packers (Nov. 29 on MY27/NFL Network) -- 1,088,901 homes
Cowboy-Patriots (Oct. 14 on CBS) -- 884,123 homes
Cowboys-Bills (Oct. 8 on TXA21/ESPN) -- 856,896 homes
Cowboys-Bears (Sept. 23 on NBC) -- 854,896 homes
Cowboys-Vikings (Oct. 21 on Fox) -- 852,460 homes
Cowboys-Eagles (Nov. 4 on NBC) -- 832,569 homes
Cowboys-Eagles (Dec. 16 on Fox) -- 830,540 homes
Cowboys-Giants -- Nov. 11 on Fox) -- 819,376 homes
Cowboys-Giants (Sept. 9 on NBC) -- 803,748 homes
Cowboys-Redskins (Nov. 18 on Fox) -- 801,312 homes
Cowboys-Lions (Dec. 9 on Fox) -- 799,080 homes
Cowboys-Panthers (Dec. 22 on MY27/NFL Network) -- 780,001 homes
Cowboys-Redskins (Dec. 30 on Fox) -- 750,165 homes
Cowboys-Rams (Sept. 30 on Fox) -- 650,305 homes
Cowboys-Dolphins -- Sept. 16 on Fox) -- 625,949 homes
Cowboys-Jets (Thanksgiving Day on CBS) -- 616,207 homes
In Friday's local news derby, Belo8 was tops in total homes at 10 p.m. and tied for the lead with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched two more wins at 6 a.m. while NBC5 made a pair of rare trips to the winners' circle at 5 p.m. Belo8 took the 6 p.m. battles in both total homes and in the 25-to-54 demo.