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Local Nielsen ratings snapshot (Fri.-Sun., Sept. 12-14) -- Cowboys bulk up with impressive win and slightly better numbers than last season's Game 2

@unclebarkycom on Twitter
The Dallas Cowboys grounded Tennessee 26-10 with an impressive running game Sunday. D-FW viewers responded in slightly larger numbers than last season’s Game 2.

Running from 12:04 to 2:59 p.m. on Fox, Cowboys-Titans averaged 1,093,600 viewers, with 527,585 in the advertiser-coveted 18-to-49-year-old demographic. Last year’s 17-16 road loss to Kansas City respectively had 1,011,977 and 497,547 viewers.

The peak audience for Cowboys-Titans came in the game’s final 15-minute increment. A total of 1,292,437 viewers tuned in; 589,463 were in the 18-to-49 motherlode.

Sunday’s prime-time Nielsens again were dominated by NBC’s Sunday Night Football, in which the Chicago Bears overcame a 17-0 deficit to whip the San Francisco 49ers 28-20. Running until 10:47 p.m., the game averaged 504,192 total viewers, with 276,820 in the 18-to-49 age range.

CBS’ late afternoon/early evening Denver Broncos-Kansas City Chiefs game actually did better overall, pulling in 546,800 total viewers. But the 18-to-49 numbers -- 231,226 -- lagged behind Bears-49ers.

Sunday night also offered the Miss America pageant on ABC and the two-hour first chapter of Ken Burns’ 14-hour The Roosevelts on PBS.

Miss America totaled 191,735 viewers from 8 to 10 p.m., with an 18-to-49-year-old haul of 61,877. The Roosevelts, airing from 7 to 9 p.m., had 120,722 total viewers and just 22,797 in the 18-to-49 demographic.

Saturday’s college football parade was led in the ratings by Fox’s prime-time, down-to-the-wire Texas-UCLA game from Jerry’s Palace. It averaged 284,052 total viewers; 120,498 were of the 18-to-49 persuasion.

Friday’s prime-time winners were NBC’s Dateline NBC in total viewers (170,431) and Fox4’s 9 p.m. local newscast among 18-to-49-year-olds (61,877).

Here are Friday’s four-way local news derby results.

NBC5 had a big day, sweeping the 10 p.m., 6 a.m. and 5 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 took the other spoils with twin wins at 6 p.m.

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