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Local Nielsen ratings snapshot (Thurs., Aug. 9) -- first Cowboys preseason game lights up latenight numbers

@unclebarkycom on Twitter
The Dallas Cowboys’ opening preseason game, a 24-21 loss at San Francisco, rolled to the usual winning numbers in the D-FW Nielsens.

The CBS11 telecast, which fired up at 9:05 p.m. Thursday, averaged 413,082 total viewers and drew 162,271 within the advertiser-prized 18-to-49-year-old demographic. The ratings peaked from 9:15 to 9:30 p.m., when 584,012 total viewers tuned in. From 10 to 10:30 p.m., Cowboys-49ers had 477,181 total viewers, easily outdrawing the combined 334,739 viewers for local newscasts on Fox4, NBC5 and TEGNA8.

Thursday night’s usual big hitter, Big Brother, was sent from CBS to sister station TXA21 in the 8 p.m. hour to accommodate CBS11’s pre-game show. BB ended up with a Siberia-sized 113,954 total viewers and 49,930 in the 18-to-49 realm.

Last Thursday in its regular home on CBS11, BB pulled in 192,297 total viewers and 102,980 in the 18-to-49 age range. On Cowboys game night, the countdown show beat BB in both ratings measurements.

Fox4’s resilient 9 p.m. local newscast fared best opposite the Cowboys game with 170,930 total viewers and 40,568 in the 18-to-49 motherlode.

Here are Thursday’s four-way local news derby results.

TEGNA8 won the downsized 10 p.m. race in total viewers but Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained unbeatable at 6 a.m. with another sweep and NBC5 ran the table at 6 p.m.

The Peacock and Fox4 tied for the most total viewers at 5 p.m. while Fox4 won outright among 25-to-54-year-olds.

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