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Local Nielsen ratings snapshot (Mon., April 28) -- Mavs rule in prime-time/late-night

@unclebarkycom on Twitter
The Dallas Mavericks’ tough-to-take loss to San Antonio spurred Monday’s D-FW Nielsen ratings from start to finish.

Viewers chose TXA21’s homegrown telecast over TNT’s national presentation for Game 4 of the teams’ NBA playoff series, which now is tied at 2-2.

Running from 8:48 to 11:27 p.m., the Mavs’ 93-89 loss -- after once trailing by 20 -- averaged 276,951 viewers on TXA21 and 198,836 on TNT.

Among advertiser-coveted 18-to-49-year-olds, TXA21 reversed the order of finish for Game 3 by drawing 149,808 viewers in this age range compared to TNT’s 133,525.

The respective two-network totals of 475,787 viewers and 283,333 in the 18-to-49 demographic easily surpassed Monday’s second most potent TV attraction. NBC’s 7 to 9 p.m. edition of The Voice was the runner-up with 333,761 total viewers and 175,862 in the 18-to-49 motherlode.

Over on Fox Sports Southwest, the Texas Rangers’ listless 4-0 home loss to Oakland drew just 85,216 total viewers. Only 19,540 of them were 18-to-49-year-olds.

In Monday’s four-way local news derby results, WFAA8 dominated the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and added twin wins at 5 p.m. Both of the 6 p.m. golds went to NBC5.

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